How to Create No-Brainer Offers Your Customers Can’t Refuse

In an effort to generate sales and increase revenue, many creators will throw out a random offer, discount, or flash sale.

That may help in the short-term, but generating a slow burn of profit starts with creating irresistible, meaningful offers. The offer as a whole is greater than the sum of its parts, and your customers are looking to you to create the perfect package for them to purchase.

Law 12 of 18 Laws of a Creator CEO states “We Will Create No-Brainer Offers”. To become Creator CEOs, we will focus not on simply making a sale, but rather on designing offers that speak to the needs and desires of our customers.

Grab your own free copy of 18 Laws of a Creator CEO to see what separates Creator CEOs from the everyday hobbyist seller. Next, we’ll dive into what a no-brainer offer looks like and how you can go about creating one for your customers.

Create an offer that makes your customers say “yes”

As creators, we design products and services for a specific niche and their unique challenges. Offers work the same way.

In the same way that a puzzle requires all its pieces to be complete and fit together seamlessly, you should design offers made up of various components that work together to create a cohesive and powerful whole. Each piece of the offer will play its part, whether it's a bonus that addresses a specific objection or a guarantee that provides peace of mind. 

While – yes – you’re more likely to make the sale when the offer is more enticing and – yes – you’ll watch your average order value skyrocket, you’ll ultimately create customers for life. When your customers can get to “yes” easily, they’ll feel more confident and satisfied with their purchase. No-brainer offers show customers we stand behind our products and they can, too.

Practicing the law of “We Will Create No-Brainer Offers”

So how does one create a no-brainer offer? In four simple steps, you’ll go from creating a single product to designing an unbeatable offer around that product your customers won’t be able to resist:

1. Identify the customer's pain points: Understand your customers' needs and challenges to create offers that address their pain points.
2. Create bonuses that crush objections: Address specific objections that your customers may have. For example, if your product is expensive, you may offer a payment plan or financing options to make it more affordable.
3. Provide strong guarantees: Stand behind your products and services by providing strong guarantees that give your customers peace of mind. This means you should offer refunds, returns, or exchanges if customers are not satisfied with their purchase.
4. Make it easy to buy: Create a seamless and frictionless buying experience for our customers. This means that you should optimize our checkout process, improve checkout UI, provide multiple payment options, and remove any unnecessary steps that could deter customers from completing their purchase.

Build offers like Creator CEOs

Above all else, what separates Creator CEOs from everyday hobbyists is their commitment to addressing and solving the needs of their customers. If you want to level up or maintain your Creator CEO status, download your own copy of 18 Laws of a Creator CEO.