How to Embrace Objections and Use Them to Improve Your Business

It’s an inevitable experience every creator goes through – objections.

Your customers will have a lot of thoughts about you, your business, the products you’re selling, the price point at which you’re selling them, and so on.

The list never ends.

Everyday hobbyist creators let objections eat away at their confidence and expertise. Creator CEOs, on the other hand, embrace objections. They anticipate when their customers will have feedback, and they welcome it with open arms. They use it to make their products better and their business more successful.

Law 10 of 18 Laws of a Creator CEO states “We Will Lean Into Objections”. If you aspire to be a Creator CEO, leveling up from first sales to first millions, you won’t want to miss getting your hands on a free copy of 18 Laws of a Creator CEO. We’ve seen many a Creator CEO create thriving businesses on SamCart, and they embody each of these principles to a T.

So how do you learn to embrace objections, and what do you do with them when they come your way?

Objection as redirection: How to use feedback to improve your business

Creator CEOs recognize that objections aren’t the enemy. When your customers challenge you, it’s because they care.

Seeing the power in customer objections starts with a mindset shift. When you stop seeing objections as a threat and rather as an opportunity to build rapport and have open, honest conversations with the people who are impacting your bottom line, you unlock one of the many secrets to acquiring and retaining customers.

Objections typically come from a place of confusion, frustration, hurt, or misunderstanding. When you embrace them back with empathy, understanding, and kindness, you make people feel heard. Taking their feedback and leveraging it to create additional products, services, or goods – like ebooks, podcast episodes, downloadable resources, even coaching sessions – is just one way to have an endless stream of things to sell.

When people feel heard, they respond with their wallets.

Practicing the law of “We Will Lean Into Objections”

Initially, embracing objections can be difficult. It’s hard to hear that our inclinations as a creator could be wrong for what our customer truly needs. Here are four ways to practice the law of “We Will Lean Into Objections” and get really, really good at taking critique:

1. Listen to your customers. Be an active listener. Don’t rush them – give them open-ended time to really address their concerns.

2. Address concerns directly: Don’t try and beat around the bush. Respond to the question at hand, even if it puts you in a bad light or “in the wrong”.

3. Reframe objections: Stop viewing objections as a problem. Instead, reframe them as an opportunity to better understand your customer's needs and desires. This will deepen the relationship on both ends.

4. Improve based on objections: Use this feedback as an opportunity to improve whatever it is you’re currently selling or create net new products or services. Above all else, you want to address customer needs.

Grab your copy of 18 Laws of a Creator CEO

Where the everyday hobbyist and the Creator CEO differ is in the details. The latter is a customer-obsessed, growth-minded business owner. If you aren’t already a Creator CEO, this book will give you the formula to become one. Plus, it’s totally free to download:

Download 18 Laws of a Creator CEO.