How Creator CEOs Use Paid Social Ads to Fuel Their Business Fires

August 15, 2023

Everyday hobbyists view selling online as just that – a hobby. It’s a nice bit of passive income, but it doesn’t make a dent in their greater bottom line.

For Creator CEOs, it’s a means to an end. They see the potential in growing not only a business, but a legacy. There are certain tools that help Creator CEOs reach these goals that many everyday hobbyists don’t leverage.

Paid traffic via social media ads is one of those tools.

“We Believe We Have The Power to Grow” is law 17 of the 18 Laws of the Creator CEO. Keep reading to learn how to employ paid social media ads to level up your business and elevate to Creator CEO status.

If you want to embody every part of being a Creator CEO, grab your own free copy of 18 Laws of a Creator CEO here.

Organic vs. Paid Social for Growing a Creator Business

We recently dove into some SamCart data and, of over 17,000 creators studied, social media is by far the largest acquisition channel – Facebook especially – for both organic social media posting and paid ads.

While posting to your social media channels organically is a great way to boost brand awareness and seed your value, leveraging paid ads will be the thing that gets people to your sales pages and, if they like what they see, to your checkout page.

What’s nice about paid advertising is that you have a lot more control and flexibility. You can choose to widen or narrow that audience, target specific segments of your audience, and reach key goals in order to scale your business. You can create strong offers that provide value and answer questions your target audience has.

But paid ads are not a set-it-and-forget-it strategy. You have to understand the numbers and dive into your metrics so you aren’t just throwing money away – you’re actually seeing the impact these ads have on the customers you truly want to acquire.

If you’re not sure where to start, we can’t recommend CreatorU enough to start learning all of the levers you need to pull to scale your business.

Practice the law of “We Believe We Have The Power to Grow”

If you want to start leveling up to Creator CEO and using the same tactics as million-dollar creators, take these three steps:

  1. Invest in paid traffic to reach a wider audience, hone in on your target, and scale your business faster.
  2. Track and analyze data to optimize your campaigns and achieve maximum ROI. This way, you can identify areas that require improvement and adjust your strategy.
  3. Commit to learning the numbers to understand your metrics and how they affect your bottom line.

Become the Creator CEO your business needs

In order to scale your business and make this a major, if not a main, source of revenue for you, you need to become a Creator CEO.

Download your free copy of 18 Laws of a Creator CEO to learn everything that goes into becoming a successful creator and digital entrepreneur.

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