Stop Giving It Away For Free: Understanding The Value of The Things You Sell
As digital creators, we know the power in giving prospective customers a free taste of what they can expect when they become actual customers is a powerful acquisition tool. Maybe it’s a free eBook. Swipe files. Downloadable resources. A free podcast.
But sometimes – and we’ve been guilty of this, too – we overextend the free offerings and give away too much from the jump.
Hobbyist creators tend to do this the most. They forget that free content is only intended to get people to purchase your paid content. They forgo creating value for racking up downloads or growing a follower base, but those do not a customer make.
Law 8 of “The 18 Laws of a Creator CEO” states We Will Get Paid For What is Most Valuable. We’ll teach you how to understand the value in the things you sell and create freebie moments that have one purpose and one purpose only – to convert customers.
Download your own copy of “The 18 Laws of a Creator CEO” here to ensure you level up from the everyday hobbyist to a Creator CEO with a 5-7+ figure business.
Understanding the value of the things you sell
Your expertise is valuable. Your knowledge is valuable. The things you sell built on this expertise and knowledge are equally valuable.
So stop giving them away for free.
Free content is just a teaser trailer to the main event, but your paid content is where you deliver value to your customers. Your paid content creates repeat customers. If they can get that value without spending a dollar, why would they be convinced to buy anything from you?
Hobbyist creators shy away from pricing their content, products, goods, or services accordingly. They’re afraid to attach a monetary value to their expertise. Creator CEOs understand that charging for the things you sell signals you take yourself seriously, and that your customers should take you seriously, too.
Put the law of We Will Get Paid for What is Most Valuable into practice
Knowing the value of the things we sell: Easier said than done, right? Not if you put these two steps into practice.
- Be transparent with your audience about your business goals and how your free content fits into that strategy. This builds trust and can help convert casual viewers into loyal customers.
- Be unapologetic in valuing your own work. Charging a high price signals to the world that what you’re offering is worth it. Don’t flinch.
In addition to this law, there are 17 others that all Creator CEOs, especially those we see driving million-dollar revenue on the SamCart platform, follow – and you should, too, if you want to see your business scale from its first sales to its first thousands to its first millions.
