Pixel tracking & Analytics

Track, Optimize, and Grow Your Business Effortlessly

Tracking conversions with SamCart is simple—just drop in your Meta, GA4, or GTM tracking code, and you're all set. Effortlessly track purchase conversions across all your channels, giving you the power to fine-tune your marketing strategies, cut down on wasted ad spend, and skyrocket your ROI.

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Over 78,000 creators — including business selling e-books, courses, templates and more — trust SamCart to sell more than $4 billion in digital products and services.

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Facebook Pixel Tracking

Meta Pixel Tracking

SamCart automatically embeds your Meta Pixel on any SamCart checkout you create. Each time an order is placed, SamCart will fire several different standard events back to your Business Manager. Meta matches these events back to specific ads and ad sets, to help you optimize which ads are working and which aren't. Standard events include...

Page View

Add Payment Method

Purchase with additional purchase information

With this information included in each purchase event, your Meta Ads gain more data than ever to optimize your campaigns. This can lead to lower costs, increased customer acquisition, and greater scalability in your ad spend.

GA4 integration

Google Analytics Tracking

SamCart allows you to easily install your Checkout Google Analytics 4 ("GA4") on your checkout to track every purchase. Everything from purchase events, page scrolls, button clicks, and keyboard strokes are reported through our integration.

Simply paste your Measurement ID and you're good to go.

Manage All of Your Tracking

Google Tag Manager

Google Tag Manager simplifies the management and deployment of marketing tags on your website. SamCart’s Turnkey Google Tag Manager integration allows you to place your GTM container across all products and pages while seamlessly deploying purchase events.

GTM simplifies tag management by allowing marketers to deploy and update tags without coding, which speeds up campaign launches and ensures accurate data collection. This centralized control enhances flexibility and reduces the risk of conflicting tags.

Simply paste your Container ID and track events across all products.

Advanced Tracking Made Easy

Product Level Scripts

Need to customize tracking for specific products or offers? You can customize your conversion tracking with product-level scripts. SamCart’s product-level settings allow you to add custom code to individual products. Easily Embed HTML/Scripts in the header, footer, or to be fired after a purchase is completed