Pixel tracking & Analytics

Track, Optimize, and Grow Your Business Effortlessly

Tracking conversions with SamCart is simple—just drop in your Meta, GA4, or GTM tracking code, and you're all set. Effortlessly track purchase conversions across all your channels, giving you the power to fine-tune your marketing strategies, cut down on wasted ad spend, and skyrocket your ROI.

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Over 78,000 creators — including business selling e-books, courses, templates and more — trust SamCart to sell more than $4 billion in digital products and services.
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Facebook Pixel Tracking

Meta Pixel Tracking

SamCart automatically embeds your Meta Pixel on any SamCart checkout you create. Each time an order is placed, SamCart will fire several different standard events back to your Business Manager. Meta matches these events back to specific ads and ad sets, to help you optimize which ads are working and which aren't. Standard events include...

Page View

Add Payment Method

Purchase with additional purchase information 

With this information included in each purchase event, your Meta Ads gain more data than ever to optimize your campaigns. This can lead to lower costs, increased customer acquisition, and greater scalability in your ad spend.

GA4 integration

Google Analytics Tracking

SamCart allows you to easily install your Checkout Google Analytics 4 ("GA4") on your checkout to track every purchase. Everything from purchase events, page scrolls, button clicks, and keyboard strokes are reported through our integration. 

Simply paste your Measurement ID and you're good to go.

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Manage All of Your Tracking

Google Tag Manager

Google Tag Manager simplifies the management and deployment of marketing tags on your website. SamCart’s Turnkey Google Tag Manager integration allows you to place your GTM container across all products and pages while seamlessly deploying purchase events. 

GTM simplifies tag management by allowing marketers to deploy and update tags without coding, which speeds up campaign launches and ensures accurate data collection. This centralized control enhances flexibility and reduces the risk of conflicting tags.

Simply paste your Container ID and track events across all products.

Advanced Tracking Made Easy

Product Level Scripts

Need to customize tracking for specific products or offers? You can customize your conversion tracking with product-level scripts. SamCart’s product-level settings allow you to add custom code to individual products. Easily Embed HTML/Scripts in the header, footer, or to be fired after a purchase is completed

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Switching to SamCart?

Learn about our 'Done for You' service, offering personalized, free strategy sessions.

Trusted by the Biggest Business & Digital Product Sellers

“I moved to SamCart and, within the first month, my average order value more than doubled.”
Nick Wolny
NickWolny.com
“SamCart helped me collect an extra $13,800 last month. That’s as close as you can get to free money.”
Christie Miller
Mindset & Business Coach
“SamCart transformed my sales exponentially in a short period of time.”
Dani
Daniela Saioni
FuzzyYellowBalls.com
“SamCart has made building our agency so much easier. The simplicity of the billing process alone was worth the switch.”
John Florey
John Florey
SAMA Labs
“SamCart has made it so easy for us to quickly launch new products, and find simple ways to maximize our sales.”
Lewis Howes
Lewis Howes
The School of Greatness

Frequently Asked Questions

What can I sell with SamCart?
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SamCart users sell both physical and digital products, services, and experiences, including courses, eBooks, digital downloads, coaching and consulting services, and more. We can support almost any kind of offering you have for sale.

Who are some other digital product sellers that use SamCart?
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Lewis Howes, Tony Robbins, Caitlin Bacher, and Nick Wolny, as well as businesses like SAMA Labs and AJ&Smart use SamCart to sell their products, services, and courses.

What sets SamCart apart from other eCommerce platforms?
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We've created the fastest and most versatile checkout experience on the market, CheckoutOS™. This includes our Checkout Anywhere feature that lets you place our lightning-fast checkout experience anywhere on the web that your customers hang out. Couple that with One-Click Checkout and digital wallet capabilities like Apple Pay, Google Pay, and Buy Now, Pay Later, your customers have more ways to pay — and it's never been easier for them to do so.

What if I'm already using another eCommerce platform?
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Chat with our team of experts! Depending on the plan you choose, you may qualify for our done-for-you or white-glove migration services. Our team will walk you through these options and how we can help move your products, funnels, and customer data from your current platform to SamCart.

How do order bumps and upsells work at SamCart?
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Order bumps and upsells — features we call Expansion Revenue — are what SamCart was built on. In just a click or two, you can add these revenue-expanding services, products, or offerings to any core service, product, or offering you already have for sale. Users who add Expansion Revenue to their products enjoy 125% more conversions than users who don't.

Track Every Purchase with SamCart