What is the Storefront Maze & Why Should You Destroy It?

May 30, 2023
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If your customers are faced with choice overload, you risk losing them before checkout.

This is what we call the storefront maze. It’s the traditional eCommerce model that has been the norm for years – and for bad reasons.

Ultimately, your customer gets lost in the journey and winds up dropping off due to decision paralysis.

Creator CEOs reject the storefront maze and embrace checkout automation. Checkout automation is your ability to put the right offer at the right time in front of your customers. Unlike Creator CEOs, digital product hobbyists into an elaborate maze of marketing, messaging, shop pages, back to marketing, back to a checkout page where they can finally purchase.

Your customers are seeking guidance and clarity. They don’t want to waste their time, and nor should you.

Law 7 of “The 18 Laws of a Creator CEO” is We Will Destroy the Storefront Maze. Click here to learn what a Creator CEO is and how they’re different from the everyday hobbyist creator. If you want to scale your business from first sales to first millions, keep reading.

How to destroy the storefront maze

It’s only natural as consumers of eCommerce, we’re privy to the storefront maze. This model works in traditional, physical product eCommerce, but as digital sellers, we have to think about it differently.

In order to destroy the storefront maze, we have to first think about storefront design. Your shop page should take prospective customers from point A to point B seamlessly, providing them only the information they need to make an informed purchase. We’re not bombarding customers with needless options – we’re using our expertise to lead them directly to what they need.

From there, we’re embracing checkout automation. Cart abandonment is the top killer of sales, and customers typically abandon their purchases when the checkout process is too convoluted.

Create a smoother, more efficient checkout by autofilling your customer’s name and email address. The less time your customers spend checking out, the more likely they are to hit “complete purchase” and return as a second, third, or fourth-time purchaser.

Only when your customers are repeat buyers can you pitch them a storefront with more options – at this point, you have created a loyal customer base, and you entrust that they will find what they need to purchase and do so accordingly.

Put the law of We Will Destroy the Storefront Maze into practice

How can you update your customer experience to quickly see improvements in customer acquisition, sales, and even average order value? Follow these four steps:

  1. Create a “guided journey” experience: Don’t present brand new people with every product you sell. Pick one core product and guide your visitors to it.
    Fewer options = higher conversions. 
  2. Create a clear customer journey: Map out your customer journey from the moment they arrive on your website to the moment they make a purchase and ensure that each step of the journey is clear and concise.
  3. Provide personalized recommendations: Use data and customer behavior to offer personalized recommendations to your customers. Guide them towards the products that are most relevant to their needs and interests.
  4. Continuously optimize the customer experience: Use analytics and customer feedback to continuously optimize the customer experience.

Achieve (or maintain) Creator CEO status

There are 17 other laws you must follow in order to become the Creator CEO that efficiently runs a five, six, or even seven-figure business.

You can download your free eBook, “The 18 Laws of Creator CEO”, right here.

Tweet us your favorite law @samcartapp.