How Million-Dollar Creators Monetize Their Email Lists
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Explore Our Checkout SolutionAnyone claiming email marketing is dead is simply not keeping up. In today's creator economy, email lists are pure gold. Mastering the art of monetizing these lists can turn a modest operation into a million-dollar powerhouse.
We sat down with five multi-million-dollar creators to uncover their top strategies for maximizing the value of their email lists. Here's what they had to say:
1. Make More Offers
To boost revenue quickly, you need to make more offers to your email list.
"If I had to move into any new business and the goal was to increase profits, we’d have a new offer up and running and out the door pretty quickly."
Consistently creating and presenting new offers keeps your audience engaged. Repeatedly using the same offer will make it stale, causing leads to lose interest. You don’t need weeks to build a new offer. Consider bundling existing products, creating hybrid offers (like combining books with coaching sessions), or introducing new services. Ultimately, the goal is to keep delivering fresh, valuable content.
2. Email Your Customers Regularly
Most creators focus on emailing leads, but regular communication with your customers is essential. Don’t assume that once a sale is made, the relationship is over. Keep engaging with your customers by offering them something new to buy. This could be a new product, an event, a service, or a limited-time offer. Even if you don’t have something new for your customers to buy, emailing your customers regularly with helpful content and resources ensures you maintain a connection and keep your brand top-of-mind.
"Give your customers something to buy. You'll never have an easier time closing a sale than with someone who’s already bought from you before."
3. Leverage Various Communication Channels in conjunction with Email
"We have half our list's cell phone numbers, so ping them. Send them a text. We have a sales team, so pick up the phone, call people. Use every platform you have."
Don’t rely solely on email. Use every platform available to you. Multi-million dollar creators effectively reach their audience using various channels:
- Text messages
- Phone calls
- Social media posts
- In-app notifications
- Website banners and log-in page banners
By diversifying your communication channels, you ensure that your message reaches your audience wherever they are most active. Meet people where they are.
4. Use Surveys in your Emails to Gauge Interest and Boost Sales
Incorporating surveys before a new launch or promotion can significantly boost sales. Surveys help make potential customers aware of their needs and how your product can solve their problems. They also create engagement before the promo starts by eliciting survey responses.
"I've found almost by mistake that having a survey in front of your offer can boost sales a lot. It plants the flag and puts people on alert as to what's coming and acknowledges the pain you're about to solve for them."
4 Steps to Implement This Strategy:
- Send Pre-Promo Surveys: A week before your promotion is set to launch, send out a survey via email asking about your audience’s biggest challenges or needs related to your product.
- Tie Survey Results to Promotions: Use the survey results to tailor your marketing messages, highlighting the specific pain points your audience has identified and showing how your product addresses them.
- Test Different Offer Formats: Experiment with various offer formats based on survey feedback to see what resonates most with your audience.
- Create a Sense of Urgency: Use the insights from the surveys to create limited-time offers or exclusive deals that prompt quicker purchasing decisions.
Make Email Your Best Performing Channel
Monetizing an email list effectively requires a blend of strategic planning, consistent engagement, and the right tools. By following these strategies, you can maximize the revenue potential of your email list and make email your best-performing channel.
For more tools and resources to help you monetize your audience, visit SamCart.com/pricing and start your free trial today.
And don’t forget to subscribe to SamCart’s YouTube channel for more content and tips on how to grow your business and increase your revenue.