LeAnn Phelan Pockets an extra $6,000 in Free Money on SamCart’s Express Checkout
LeAnn Phelan Pockets an extra $6,000 in Free Money on SamCart’s Express Checkout
Published On
Nov 21, 2025
Aug 22, 2024
Updated On
Dec 10, 2025
Discover how LeAnn Phelan simplified her checkout process with SamCart, achieving a 5% conversion rate and generating an extra $6,000 through smart payment options.
Discover how LeAnn Phelan simplified her checkout process with SamCart, achieving a 5% conversion rate and generating an extra $6,000 through smart payment options.
Table of Contents
Title
Title
Title
There's a Better Way to Sell Online
Let AI handle your product pages, sales copy, and checkout optimization while you focus on growing your business. SamCart's all-in-one platform gives you everything you need to sell more—from content creation to conversion.
Share this article
Having success in the music industry is near impossible; that is why LeAnn Phelan, a music executive for over 25 years that has worked on shows such as American Idol and at Sony Music Company, started her own business to help new songwriters understand this field from a business perspective and with the creative writing process.
Starting from Scratch: The Conversion Problem
Like many people who depend on virtual selling, LeAnn was unsure how best to offer her services online. After creating her own website and using Squarespace, she realized that the process of choosing a course, checking out, and paying involved multiple pages and clicks, making the process slow and cumbersome. This problem not only caused her to lose views and potential clients, but it was also costing her thousands of dollars in revenue each year.
Faster Checkout Means More Revenue
The checkout process stands as an increasingly pivotal moment in the customer's journey. It’s a make-or-break point that can wreak havoc on, or majorly improve, conversion rates to substantially impact the bottom line. Upon realizing that she was leaving money on the table, LeAnn switched to SamCart and has been loving it ever since.
“Using SamCart was a friendly experience that allowed me to get more people,” said LeAnn. It eliminates the friction and multi-step process of checking out. Additionally, SamCart’s stored credit card network saves time in the checkout process, since all their information is pre-filled, even if it's someone’s first time buying from LeAnn. Less time to check out has equaled higher conversions and more revenue for LeAnn’s business.
Giving Buyers the Option to Spend More is a Winning Formula
SamCart’s payment plan and order bump features have earned LeAnn an additional $6000 of revenue by simply allowing her clients to spend more with her.
She has used these features to offer different packages of coaching sessions. While 1 session costs $250, she offers 3 sessions for $650, over a 10% discount. LeAnn took this one step further and added a payment plan option to her order bump allowing customers to break the $650 in payments over 3 months. This lowered the cost to entry and resulted in 30% of Leann’s buyers taking this offer. Since she began offering this payment plan, it has resulted in $6,000 of additional revenue she would not have made otherwise.
How LeAnn Uses Coupons to Supercharge her Launches
SamCart’s coupon functionality is widely used by LeAnn and a favorite among her clients. LeAnn strategically schedules her coupons during promotional periods to have a 24 hour time window to buy, scheduling the coupon to expire at midnight without her having to wake up to turn it off. The ability to set expiration dates and limit the times coupons can be used helps her create urgency and scarcity in her business, ultimately helping her bottom line.
Why LeAnn isn’t looking back
Since using SamCart, LeAnn’s conversion rate is a whopping 5%, double most business websites’ conversion rates.
Starting with SamCart has given LeAnn the opportunity to simplify the process of building courses and focus on what she loves the most…coaching future songwriters.
“I love the videos, I love the people, I love the customer service, I love the ease that you can build things and put out offers. And it just helps you stay on course with your business, so anyone that is thinking about [switching to SamCart] I would just highly suggest doing it. And I’d also tell you, look at your mentors because they are using SamCart too!”
Having success in the music industry is near impossible; that is why LeAnn Phelan, a music executive for over 25 years that has worked on shows such as American Idol and at Sony Music Company, started her own business to help new songwriters understand this field from a business perspective and with the creative writing process.
Starting from Scratch: The Conversion Problem
Like many people who depend on virtual selling, LeAnn was unsure how best to offer her services online. After creating her own website and using Squarespace, she realized that the process of choosing a course, checking out, and paying involved multiple pages and clicks, making the process slow and cumbersome. This problem not only caused her to lose views and potential clients, but it was also costing her thousands of dollars in revenue each year.
Faster Checkout Means More Revenue
The checkout process stands as an increasingly pivotal moment in the customer's journey. It’s a make-or-break point that can wreak havoc on, or majorly improve, conversion rates to substantially impact the bottom line. Upon realizing that she was leaving money on the table, LeAnn switched to SamCart and has been loving it ever since.
“Using SamCart was a friendly experience that allowed me to get more people,” said LeAnn. It eliminates the friction and multi-step process of checking out. Additionally, SamCart’s stored credit card network saves time in the checkout process, since all their information is pre-filled, even if it's someone’s first time buying from LeAnn. Less time to check out has equaled higher conversions and more revenue for LeAnn’s business.
Giving Buyers the Option to Spend More is a Winning Formula
SamCart’s payment plan and order bump features have earned LeAnn an additional $6000 of revenue by simply allowing her clients to spend more with her.
She has used these features to offer different packages of coaching sessions. While 1 session costs $250, she offers 3 sessions for $650, over a 10% discount. LeAnn took this one step further and added a payment plan option to her order bump allowing customers to break the $650 in payments over 3 months. This lowered the cost to entry and resulted in 30% of Leann’s buyers taking this offer. Since she began offering this payment plan, it has resulted in $6,000 of additional revenue she would not have made otherwise.
How LeAnn Uses Coupons to Supercharge her Launches
SamCart’s coupon functionality is widely used by LeAnn and a favorite among her clients. LeAnn strategically schedules her coupons during promotional periods to have a 24 hour time window to buy, scheduling the coupon to expire at midnight without her having to wake up to turn it off. The ability to set expiration dates and limit the times coupons can be used helps her create urgency and scarcity in her business, ultimately helping her bottom line.
Why LeAnn isn’t looking back
Since using SamCart, LeAnn’s conversion rate is a whopping 5%, double most business websites’ conversion rates.
Starting with SamCart has given LeAnn the opportunity to simplify the process of building courses and focus on what she loves the most…coaching future songwriters.
“I love the videos, I love the people, I love the customer service, I love the ease that you can build things and put out offers. And it just helps you stay on course with your business, so anyone that is thinking about [switching to SamCart] I would just highly suggest doing it. And I’d also tell you, look at your mentors because they are using SamCart too!”
If you're selling digital products online, you need more than a pretty way to deliver your content. You need an easy way to boost conversions, maximize customer value, and run your business without worrying about technology. That's why we built SamCart.
Features
© 2026 SamCart Inc.
If you're selling digital products online, you need more than a pretty way to deliver your content. You need an easy way to boost conversions, maximize customer value, and run your business without worrying about technology. That's why we built SamCart.
Features
© 2026 SamCart Inc.
If you're selling digital products online, you need more than a pretty way to deliver your content. You need an easy way to boost conversions, maximize customer value, and run your business without worrying about technology. That's why we built SamCart.
Features
© 2026 SamCart Inc.