LeAnn Phelan Pockets an extra $6,000 in Free Money on SamCart’s Express Checkout

Having success in the music industry is near impossible; that is why LeAnn Phelan, a music executive for over 25 years that has worked on shows such as American Idol and at Sony Music Company, started her own business to help new songwriters understand this field from a business perspective and with the creative writing process. 

Starting from Scratch: The Conversion Problem

Like many people that depend on virtual selling, LeAnn was not sure how to best offer her services online. After creating her own website and using SquareSpace, she realized that the process of choosing a course, checking out, and paying was cumbersome and slow for potential buyers, involving multiple pages and clicks. This problem was not only causing her to lose views and potential clients, it was also costing her thousands of dollars each year.  

Faster Checkout Means More Revenue

The checkout process stands as an increasingly pivotal moment in the customer's journey. It’s a make-or-break point that can wreak havoc (or majorly improve) conversion rates and impact your bottom line in a big way. After realizing this, LeAnn decided to start using SamCart and has been loving it ever since. 

“Using SamCart was a friendly experience that allowed me to get more people,” said LeAnn. It eliminates the friction and multi-step process of checking out. Additionally, SamCart’s stored credit card network saves time in the checkout process, since all their information is pre-filled, even if it's someone’s first time buying from LeAnn. Less time to check out has equaled higher conversions and more revenue for LeAnn’s business.

Giving Buyers the Option to Spend More is a Winning Formula 

SamCart’s payment plan and order bump features have earned LeAnn an additional $6000 of revenue by simply allowing her clients to spend more with her. 

She has used these features to offer different packages of coaching sessions. While 1 session costs $250, she offers 3 sessions for $650, over a 10% discount. LeAnn took this one step further and added a payment plan option to her order bump allowing customers to break the $650 in payments over 3 months. This lowered the cost to entry and resulted in 30% of Leann’s buyers taking this offer. Since she began offering this payment plan, it has resulted in $6,000 of additional revenue she would not have made otherwise.

How LeAnn Uses Coupons to Supercharge her Launches

SamCart’s coupon functionality is widely used by LeAnn and a favorite among her clients.  LeAnn strategically schedules her coupons during promotional periods to have a 24 hour time window to buy, scheduling the coupon to expire at midnight without her having to wake up to turn it off. The ability to set expiration dates and limit the times coupons can be used helps her create urgency and scarcity in her business, ultimately helping her bottom line. 

Why LeAnn isn’t looking back

Since using SamCart, LeAnn’s conversion rate is a whopping 5%, double most business websites’ conversion rates. 

Starting with SamCart has given LeAnn the opportunity to simplify the process of building courses and focus on what she loves the most…coaching future songwriters.

“I love the videos, I love the people, I love the customer service, I love the ease that you can build things and put out offers. And it just helps you stay on course with your business, so anyone that is thinking about [switching to SamCart] I would just highly suggest doing it. And I’d also tell you, look at your mentors because they are using SamCart too!”

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