Double Average Order Value With New Order Upgrades

Allow your best customers to spend more, and you can double your average order value. That’s the power of SamCart’s newest feature, Order Upgrades. Upgrades allow you to boost your sales by making it simple for customers to purchase your premium services, courses, or even coaching packages. Make more money by deploying the newest addition to SamCart’s Expansion Revenue features.

Capture Expansion Revenue With Upgrades

Expansion Revenue is the money you make by letting your customers spend more money while making an initial purchase. SamCart has a bunch of features that are built to do exactly that. Order Bumps allow customers to add items to their cart while purchasing. One Click Upsells allow customers to buy more after submitting their order. And now you have a whole new tool at your disposal, Upgrades.

Features like these are why the average SamCart user makes 2 to 3 times more than people selling on other platforms. SamCart brings you advanced features, without the tech headaches that come with building them yourself.

How One Seller Doubled Their Sales With Upgrades

Let’s look at the power of this new feature by taking a look at one BETA tester of SamCart’s Upgrades feature. One SamCart seller selling in the writing space decided to test out this new Upgrades feature for their membership offer.

Their membership costs $15 per month. They introduced a new Upgrade that gave each customer the option to move to yearly billing for $180/year. When the new Upgrade went live, their sales skyrocketed.

Just over 12% of their customers took the upgrade, which increased their sales by 2.4x! Their Average Order Value grew from $15 to more than $36. They more than doubled sales, just by giving their best customers a straightforward option to spend more, right at the time of the purchase.

This increase in Average Order Value allowed this customer to invest more in their advertising budgets. Reinvesting that extra cash back into ad campaigns allowed them to acquire more customers, bank more profit, and scale their business. Where would you invest additional profit?

How To Launch Your First Upgrade In SamCart

To use this new Upgrade feature, you will first need to create two products. First, create the product your customers will buy. In the example above, the first product was the $15/month membership and the second product was the annual $180 membership. It’s designed to be incredibly easy to use and implement. Here’s a quick rundown of how it works:

1. Easy Setup: In your SamCart dashboard, go to your Products tab and find the product you want to offer an upgrade for. Head to the Offers tab, where you can add order bumps, dynamic coupons, and upsells.

2. Create an Upsell: Create a new upsell for your yearly upgrade, set it as an upgrade, and let SamCart handle the rest. It will automatically generate the upgrade page and prorate the price based on what your customer has already paid.

3. Seamless Customer Delivery: When customers choose the upgrade, SamCart handles all the backend work, ensuring your customer only pays the difference and doesn't end up with multiple subscriptions or delivery issues.

There is virtually no design work required. Just turn on your Upgrade, and let SamCart take care of the rest. Customers who accept an Upgrade will be delivered the correct product. Integration Actions for the upgrade product will fire, while actions for the main product will be skipped.

SamCart takes care of all the tech headaches, so you don’t have to. Your customers will be delivered exactly what they purchased, without you needing to lift a finger.

4 Types of Offers that are Perfect for Upgrades

Upgrades are a powerful weapon for growing your sales. So let’s talk about what types of offers work with upgrades, and how you could use this new feature. So, what types of offers can you upgrade?

• Courses: Offer an option to upgrade from a course to a bundle of a bunch of courses.
• Services: Upgrade from a basic service to a premium package with added features.
• Memberships & subscriptions: Upgrade monthly memberships to annual ones to collect more cash up front. Or offer a higher subscription tier.
• Coaching: Offer a basic coaching program with an upgrade to your exclusive insider program for a higher fee.

This upgrade feature is a game-changer. There is a reason why we hand-coded this same feature for our own offers months ago. Its impact on our bottom line was so great that we knew we needed to release this to our entire community.

Want to have similar results to our online seller who doubled their sales?  Sign up for a free trial on our Scale plan and see how easy it is to implement this feature!

If you’re already a SamCart customer and not on our Scale plan, upgrade today to unlock Upgrades plus other advanced features that unlock additional profits, like the Affiliate Center, Subscription Saver, and A/B testing.

Not a SamCart customer yet? Start a free trial on SamCart’s Scale plan today. Add your first upgrade with just a few clicks and see the incredible difference the right tools can make.