A Guide to Last-Minute Holiday Sales

December 9, 2022
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The holiday season is an exciting time for creators monetizing their content, but it can be stressful if you do not have the right e-commerce support on your side. SamCart is here with a guide to boosting and managing your last-minute holiday sales.

Prioritize Your Digital Products in Promotions

Delivery is one of the most stressful parts of holiday orders—from the post office wait times to the packaging hassles and the fear that your customers won’t get their products in time for the holiday. If you are a creator who sells both digital and physical products, you should prioritize your digital products during promotion and sales. Digital products offer several unique advantages—including automatic delivery. You can start advertising your digital products as last-minute holiday gifts, which will help boost sales up until Christmas morning. Best of all, this process puts money in your pocket without requiring any extra work from you. Click here for a guide to selling your digital products online.

Set Realistic Expectations

Holiday selling can be time intensive and stressful. While you might feel eager to agree to every request from a potential buyer—you and your customers will be better off if you learn to say no when necessary and set realistic expectations.

  • For Creators: If you overextend yourself during the holiday season, you could end up burnt-out, overwhelmed, and feeling discouraged. You might also feel pressured to prioritize your business over enjoying the holiday season with your friends and family. You can help prevent burnout by setting professional boundaries and marking your items as “sold out” once you have reached your holiday capacity.
  • For Customers: Building a business takes time, and mistakes are a natural part of the learning process. While a late order is certainly not the end of the world, you can help prevent turmoil by setting realistic customer expectations. Let them know as early as possible if their order will arrive after Christmas. You might even find it worthwhile to update your product descriptions to include estimated holiday processing and delivery times.

Take Advantage of Your Resources

E-commerce platforms like SamCart offer a wealth of built-in tools designed to help content creators, influencers, and online businesses thrive. Take a moment to evaluate your available tools and see if they can help you manage last-minute holiday orders. Some of SamCart’s resources include:

  • Drag-and-Drop Builder: Are you updating your product inventory for the holidays? Create a new page in minutes using the drag-and-drop page builder alongside SamCart’s library of custom-designed templates.
  • CreatorU: Rather than spending hours teaching yourself how to maximize your sales during the holiday season, you can learn from the experts in no time with classes and resources from CreatorU.
  • Integrations: SamCart supports 750+ integrations, allowing you to connect with tools that are helpful to your business.
  • Expert support: You can access free help articles, blog posts, and training webinars for instant answers to most of your questions. If you need extra insight, all members can submit support tickets anytime for free help from our team. You can even launch 1-on-1 support calls with a SamCart expert at the Grow and Scale membership levels.

Streamline or Automate Routine Processes

Over time, you will notice patterns emerging in your work. Are there any of these routine processes that you can streamline, automate, or simplify?

  • Create product description templates to make it easy to create new product sales pages.
  • Streamline order communication processes by implementing automatic order confirmations
  • Create and use templates for standard emails and messages.
  • Consider buying a business stamp for your return label or logo if you ship physical products.
  • As mentioned above, automatic delivery can be used for digital products.
  • Engaging a subscription saver (or dunning tool) can automate the account recovery process in the case of a payment failure.
  • Find a software system, script, or program that automates any routine element of your business process.

While the exact nature of your potential solutions here will rely on your business needs, there are endless possible solutions available today. It might not sound like much, but these small time savings can add up to make your business significantly easier to run—during the last-minute holiday season and beyond.

Do Not Be Afraid to Ask For Help

Many content creators dislike asking for help or accepting extra support. However, you will likely need all the help you can get when it comes to last-minute holiday orders. Do not be afraid to ask for help if you have friends and family who can help you process an influx of orders. Your network will likely appreciate the opportunity to lend a helping hand—especially if it means more quality time with you during the holiday season.

Process Holiday Orders With Ease: SamCart

SamCart is here to help creators find success during every season. Our e-commerce platform allows creators effortlessly sell digital products, online courses, physical products, subscriptions, memberships, and more. Try SamCart for free to get started today!