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SamCart Blog

The Subscription Saver: Everything You Need to Know


Subscription services help creators monetize their work with reliable and consistent revenue. But what happens when a customer’s credit card on file expires? Or when their card mistakenly gets declined? Common issues like these can hurt subscription retention—and your bottom line. 

SamCart’s Subscription Saver is a dunning tool that provides a solution for online sellers. This tool automatically detects payment issues and reaches out to customers with support. Here is everything you need to know about the SamCart Subscription Saver. 

What is Dunning?

Dunning is the business process of communicating with customers after payment has been denied. The term “dunning” can have negative connotations—often implying that a business is excessively communicating with customers over money owed. However, the term applies to all communication following payment rejection—including those that benefit both the merchant and the customer. 

5 Benefits of Dunning with the Subscription Saver

At SamCart, we process your payment before delivering your products or services, so there is no need for aggressive communication or the fear of lost profits. Instead, our Subscription Saver will communicate with customers who might not know that their payment failed rather than kick your customer off their subscription service. The dunning process has several benefits, including:

1) Supporting Customers with Payment Transparency

By notifying buyers of payment failures, dunning can help alert customers of potential banking issues—such as an expired card or compromised account. For example, let’s say a customer’s bank account is hacked. The sooner they know about the breach, the sooner they can take action to protect their finances. You can help customers catch problems early and avoid further financial trouble by notifying them of payment failure.

2) Preventing Lapse in Service

Customers buy your services for a reason—and they likely look forward to (or even rely on) your subscription. When using an e-commerce platform that does not offer Dunning services, a customer might get dropped from your subscription without warning. The subscription saver can help avoid any lapse in a customer’s membership due to a mistakenly defaulted payment.

3) Easy Payment Updates

When a customer needs to update their payment information, the Subscription Saver does more than just send a reminder. This tool lets customers provide their new payment information straight from their inbox—making these routine updates quick and easy. Your subscriber will likely be thankful that they do not need to track down and update their payment settings manually. 

4) Helping Creators and Businesses Maintain Their Revenue

With the help of dunning, businesses can retain more customers and maintain revenue. Over the last six months, our Subscription Saver has recovered $791,873.00 of recurring income for SamCart sellers. 

5) Ease Overhead Work

As a content creator or small business, you might not always have the resources to keep up with every customer’s payment status. By streamlining the customer outreach and communication process, dunning also reduces the overhead administrative work that would otherwise fall on your businesses. 

Build and Manage an Online Subscription Service: SamCart

SamCart’s Subscription Saver is included at the Scale membership level. Our e-commerce platform makes creating and managing an online membership or subscription service easier than ever. You can sell almost anything with SamCart—including digital products, online courses, and physical products—and our Subscription Saver will help you keep your revenue flowing. Try it risk-free with a SamCart trial, or view a demo to learn more today! 

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