Facebook Conversions API

Track Facebook Ads Performance with Facebook’s Conversions API

As if the news of being able to scale your business with Facebook Ads wasn’t awesome enough, you can now track your Facebook Ads, and get better ROI from paid traffic.

The Conversions API is a Facebook Business Tool that lets SamCart users track customer actions; improve targeting, and get better control of your data.

The Big Deal for Advertisers

In the spring of 2021, Apple released its iOS 14.5 update. With it came a new privacy tool that would be a massive thorn in the side of businesses advertising on Facebook. This update would make it more difficult for Facebook’s tracking pixel to follow customers online. Facebook, like a lot of sites, uses cookies in your browser to get a glimpse at what your activity looks like around the web. This data helps Facebook give advertisers better tools for targeting the right people, which ultimately means better performing ad campaigns. After all, scaling your business with Facebook Ads requires targeting the right people, not the most. But, this was all subject to change once Apple rolled out their iOS update.

Apple iPhone Users are the Difference

With the release of iOS 14.5, Apple required apps to ask iPhone users for permission if they wanted to track them across apps and websites from other companies. Users could now opt-out of having their data collected.

That presents a challenge for advertisers because, depending on their audiences, this could make their Facebook Ad conversion data incomplete. Not great when there’s a significant investment on the line. Imagine spending $1,000 on a Facebook Ads campaign and having no idea if those ads are converting. You need to know what’s happening with your ad dollars to get the complete picture. Having incomplete data is like the Mona Lisa painting without the face.

But there is a silver lining. Facebook obviously wants advertisers to remain on the platform considering ad revenue (especially from mobile users) is how Facebook earns most of its profits. Over 98% of Facebook users worldwide access Facebook via a mobile device. Over 80% of Facebook users access it exclusively on a mobile device. So it’s more important than ever to have as many tools available to get the most out of your campaigns. There has to be a way for advertising platforms to provide advertisers with information on how users are interacting with their ads. That’s why we’re thrilled that Facebook’s Conversion API integrates with SamCart.

Facebook’s Conversions API Puts Power in Your Hands

Conversions API lets your SamCart account talk directly with Facebook Ads. This lets you know if your ads are converting even if iOS users opted out of tracking. Facebook still gets notified of every sale and product purchased on your account. How? SamCart sends that sales data directly from our servers back to your Facebook Ads account—all while staying compliant with privacy regulations.

This data gives you an advantage over your competitors. You can scale faster because you have a better idea of where your sales are coming from and which campaigns are actually profitable. You can still test out new offers with confidence, just like before. Check out our simple step-by-step guide on how to set up your Facebook Conversions API.

Set Yourself Up for Facebook Success

We've got plenty of ways to help you grow with Facebook Ads. Level up your Facebook Ads game with our Facebook Ads 101 video series on our YouTube channel. Let our co-founders walk you through the process. Easily scale your business with Facebook Ads with our Friends over at Arrow.

If you want to outsource your Facebook Ads or any other part of your business, check out our partnership with Fiverr. Professionals are ready to help you scale your business.

Whatever you need, we've got you covered. Our Knowledge Base is a great resource for any questions you might have about using SamCart.

Join SamCart and Sell More

If you’re ready to see how more than 20,000 businesses have used SamCart to sell more than $2 billion of their own products, goods, and services, then grab a free demo today. Talk with a real member of our team seven days a week, and get answers about how SamCart can help you.

Also, we’d love to see you over on our Facebook page. We’re over 30,000 strong there. It’s a great place to connect with folks using SamCart from all levels of experience.