Avoid One and Done Sales: How to Allow Your Customers to Spend More
If you’re not allowing your customers to spend more with each purchase by adding more products or upgrading their purchase, you’re leaving money on the table.
At SamCart, we call these one-and-done sales: One-and-done in the sense that you’re only allowing your customers to purchase one thing, but also one-and-done sales because it’s likely they aren’t coming back for a second purchase.
Why not? You haven’t created enough value.
Creator CEOs know how important it is to create value with everything you sell. By giving your customers the opportunity to enhance their purchase with more – or better – products, you’re taking the cap off of your growth potential. If you don’t avoid one-and-done sales, you risk remaining at the everyday hobbyist level.
“We Will Avoid the One-and-Done Sale” is the sixth law of our book “18 Laws of a Creator CEO”. For existing Creator CEOs who want to reinforce million-dollar brand practices or for creators and aspiring founders who want to build a business that lasts, download your own free copy of “18 Laws of a Creator CEO” here to elevate from the everyday hobbyist to a Creator CEO with a seven-figure business.
Let’s start by looking at one of the best examples of a company who never lets a customer checkout without adding something onto their order.
Apple: A Case Study in Avoiding One-and-Done Sales
If you’ve ever made a purchase from Apple, you’ve seen a master class in avoiding the one-and-done sale in action.
Let’s say, for example, you want to purchase an iPad. There’s the base iPad, but then you’re hit with an upsell to increase the memory and storage on your device. Then you can add on cellular data capabilities, an Apple Pencil, a Magic Keyboard, a case, and Airpods to round out your purchase, and all of a sudden your under-$500 order has the opportunity to cost over $1,000.
Apple isn’t expecting everyone to purchase all the bells and whistles that go along with an iPad, but think about the money Apple would leave on the table if all they offered was the iPad by itself? Giving customers options to upgrade their order, add extra benefits, add new features, and uncover value they didn’t know was there, Apple transforms orders, multiplies their profit, and creates loyal customers with a couple of clicks.
Put the law of “We Will Avoid the One-and-Done Sale” into practice
Creator CEOs, on average, sell 5.5 different products every single month on SamCart. Not one Creator CEO on the platform only has a single product. We empower creators to make more money from every customer and every order.
Here’s how avoid one-and-done sales and put the law into practice to become or maintain Creator CEO status:
- Give your customers the chance to upgrade their orders by offering additional products, services, and upgrades
- Use the McDonald's principle of offering customers the chance to “super-size” their orders by offering add-ons and upgrades
- Make it easy for your customers to add additional products to their orders by offering an seamless checkout anywhere process
There are 17 other Creator CEO laws you should follow if you want to build, scale, and monetize a thriving business. Separate yourself from the everyday hobbyists and download “18 Laws of a Creator CEO” here.