Going Global: How to Reach More Customers with Localization

December 14, 2022

When you are ready to grow your online business, you will need to find a way to reach more customers. Localization is key. With localization, you can tailor your online presence to a geo-targeted audience or broaden your business to support a worldwide reach. The e-commerce experts at SamCart are here with a look at localization and how it can help you connect with customers across the globe.

Language Translation: Selling to Different Markets

Language barriers can limit your sales from reaching an endless variety of potential customers. When you are ready to sell your products to customers across the globe, you will need to partner with a sales platform that can help. SamCart lets you choose from various pre-set language translations—bridging the language barrier between you and millions of customers worldwide. Our pre-set language options currently include the following:

  • French
  • Spanish
  • Swedish
  • Portuguese
  • Norwegian
  • German
  • Italian
  • Japanese

If you do not see your preferred market’s translation, contact SamCart. We will work to get your checkout translations added. You can also easily add custom translations or verbiage. Because SamCart lets you build unlimited sales pages at no extra cost, you can translate all your product pages to create a multi-language sales platform.

Universal Currency Compatibility for Online Sales

To be an international business, you need global compatibility. One common concern for creators is currency. Let’s unpack some currency considerations for your online business:

  • Default currency: As the name suggests, the default currency of your online shop is the preferred currency your product prices display. You will need an e-commerce platform that can display prices in the currency popular among your target market.
  • Flexible payment processing: You will need to be able to accept a variety of payment methods and currencies.

International purchases require real-time currency exchange rate calculations, but your payment processor automatically completes this process. However, payment processors will require your business to maintain a consistent default currency. As far as your customers’ currency, SamCart can help your business accept payments in almost any form. Click to read more in our guide to selling products across the globe in different currencies.

Preferred Time Zone Targeting

In many elements of your online business, your time zone will not affect products or sales. However, it is always best to localize your time zone to your primary audience. Let’s say you want to do a product release or a drip schedule for your online courses. When it comes to time-sensitive business elements, you need an e-commerce platform that allows time zone targeting. With SamCart, you can select any time zone for your online business—even if it does not align with your company’s geographical location. Click to read more in our guide to customizing your marketplace settings!

Sell Digital Products to Customers Across the World with SamCart

Designed for creators like you, SamCart can help you sell digital products, online courses, memberships, subscriptions, virtual services, and physical products to customers across the globe. We invite you to get started for free with a SamCart trial today!

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