7 Reasons You Should Create an Online Course

October 28, 2021
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These Seven Reasons Should Make Creating an Online Course an Easy Decision

Everyone's an expert at something. Your course represents what you feel people want or need. That’s a big deal. If people agree then you’ll succeed. It’s another way to offer yourself to the world. There really are a lot more than seven reasons to create an online course with SamCart. However, these are some to take note of.

1. Create Passive Income at Scale with an Online Course

An online course is a great way to create an additional income stream that works on its own. You only have to make one great course to create a six or seven-figure business. After that, it can run on autopilot. Soon you can sell to as many people as possible. ​​A course can be sold, day or night, to just about anyone on the planet. Additionally, there's no inventory to manage. You don't need to have additional overhead if you don't want to. Creating your own course means you can literally make money while you sleep.

2. Minimal Investment, Maximum Flexibility

You can create a course at your own pace. You can also drip your content out, and control how quickly your students can access parts of the course. Everything happens on your schedule. An online course provides ultimate flexibility. So the only thing you need to invest is your time. You can even pre-sell your course before you’re done creating it. Elon Musk uses the same strategy for selling automobiles. He managed to sell over 1,000,000 Cybertrucks before the factory they were going to be built in was even completed.

Even after investing your time, it’s possible to create a course, and feel like something is missing. Perhaps you want to add some videos; make your PDF files look more professional, or want better marketing for your course. Lots of course creators outsource certain things to people who can do them better. That’s why the SamCart Fiverr Marketplace is a great way to connect with professionals who do this in their sleep...so you can sleep.

3. Become the Expert

An online course is a great way to solidify your reputation as a subject matter expert and authority on whatever you’re teaching. You don’t need special qualifications to share your knowledge. You instantly become a credible authority with an online course. The more people trust you, the bigger you grow. As a result, opportunities will quickly come knocking.

4. Build Your Product Ladder

A product ladder (AKA value ladder) is what you get when you have easier stuff early on for your customers to buy to get them started on their journey with your business. A product ladder usually starts with a small product or service offering at an affordable price. Then you offer consecutively higher-priced, more robust products and services with each step. A good product ladder makes it easier to build a relationship with people, and gain their trust. Here’s an example of what a product ladder could look like.

Value Ladder

Think of it like dating. When you first meet someone you may want to get to know a little about them before going out on a date. That first date could just be to meet up for coffee. That could be a cheap date that doesn’t take all day. Next, you could go on a lunch date. That date can take longer, and cost more than just coffee depending on where you go. Then you could go to dinner, a movie and then ice cream after. That can be even more expensive, and require more time. It’s a bigger commitment. Each step is a little bigger than the one that came before it. Your simple "Success Tips Cheat Sheet" that you use as a free lead magnet to build your email list could turn into an eBook. Then that eBook can lead to coaching calls and then a course. Speaking of building email lists for free. That’s fine if you’re marketing in 2015, but you might want to kill your lead magnet, and stop giving away free samples to people who have no plans to buy anything from you. Instead, go with a Pay What You Want offer, where you select what the minimum payment amount would be for that product you were giving away in exchange for just an email address. With SamCart you do have the option of suggesting a minimum price of $0 if you insist on going that route with the Pay What You Want feature. So that gives you the best of both worlds.

Now your course can turn into a podcast which opens the door for even more revenue streams. Repurposing content is a great way to allow yourself an opportunity to showcase your knowledge. Now, think of your brand and content like a tomato. There are so many things you can do with it and so many ways to present it.

  • Salsa
  • Ketchup
  • In a salad
  • On a pizza
  • Pasta sauce
  • Tomato juice
  • Tomato soup
  • In a sandwich
  • Eaten by itself
  • Sun-dried tomato

And you can do the same with your content. So the only thing limiting the ways you can present yourself, and build your product ladder is your own creativity. So you could offer a simple but useful digital product, and allow customers to pay what they want just to open the door, and generate leads. Then you can add an order bump or a one-click upsell to showcase other products and services you offer. With SamCart’s order bumps and one-click upsells you can open the door to other products and services you offer. Adding just one single order bump can increase your average customer value by 31%.

Order bumps increase average customer value by 31%

There’s no limit to how high that ladder can go, but an online course helps you lock in a critical step of your brands own product ladder.

5. Create Community and Serve

What better way to be of service to people than to teach them what you know? Some people would love to support what you bring into the world. There are riches in niches. Find your tribe, and give them what they want. Use tools like Facebook Groups, YouTube, Discord, Clubhouse and others to build your community. There's no limit to what your online course can do. You could have a course about what you do professionally or a hobby you’re really good at or both!

6. Keep Your Business Modern with an Online Course

The world is online. The future of education is online. Having an online course keeps your business current and makes your reach global. Distance and time zones are no longer barriers. Reach your customers, and don’t get left behind.

7. Making an Online Course is Simple

Online courses don’t have to be difficult to create. The foundation for SamCart was built by our founders on a $27 eBook for anyone wanting to get better at baseball. It was a PDF file with a minimal design created in Microsoft Word combined with some video from a cheap camera. Take a look at our humble beginnings.

That one book led to other products, and those grainy videos led to over $30,000,000 in sales.

In Conclusion

Let's recap these seven reasons why you should make an online course.

  1. Create Passive Income at Scale
  2. Minimal Investment, Maximum Flexibility
  3. Become the Expert
  4. Build Your Product Ladder
  5. Create Community and Serve
  6. Keep Your Business Modern
  7. Making Courses is Simple

I Still Need Help

No worries. After all, we're here to help. We answer just about any question you might have about SamCart in our support center. So stop by https://help.samcart.com, and search for whatever you need help with. We understand that creating a course might seem like a daunting task. It can be scary, especially if you’re flying solo. For that reason, we aimed to create great partnerships. As a result, they make this trip easier and less scary. Therefore, if you want help creating everything from videos, graphics, PDF files, sales copy, social media advertising and more check out the SamCart Fiverr Marketplace. Additionally, if you think Facebook Ads are complicated, check out our friends at Arrow. They make Facebook Ads easy.

And we’ve got more coming, so you'll have more tools in your toolbox. This doesn’t have to be scary. Let us walk with you...tens of thousands of us. You could also take advantage of one of our greatest tools for helping course creators get started, SamCart’s Course Creation Challenge. We’ll show you how to build your course in 14 days. The Course Creation Challenge is free for anyone who signs up for any SamCart plan today (except for trials). You’ll get exclusive access to the following with the Course Creation Challenge:

  1. - The Course Creation Challenge Workbook to guide you step-by-step
  2. - Access to our invite-only Facebook group
  3. - Facebook Ads 101
  4. - Video Scripts
  5. - Video gear recommendations, recording tips and a tour of our studio
  6. - 4 live coaching sessions
  7. - The 6-figure course breakdowns

And there’s a lot more where that came from! In fact, with everything else included, the Course Creation Challenge comes in at a value of $3,793. You’ll get it for free. Get the tools you need to launch your business, and start converting ASAP!

Get in the Game

SamCart users earn three to five times more than sellers on other platforms. In fact, more than 23,000 businesses have used SamCart to sell over $2 billion of their own products, goods and services. Sign up for a free demo today. Talk with real team members seven days a week. Find out how SamCart can help you.

Get A Demo Of SamCart Today

Stop by our Facebook page. It’s a great place to connect with other course creators from all walks of life and levels of experience.

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