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SamCart Blog

1 Tweak That Got a 43% Increase in Webinar Sales

Podcast

“We took our conversion from 6.23% to 8.86%”

Happy July, SamCart friends. Hope you’re all having as good of a summer as you can given the current circumstances.

As for what we’re up to, we are currently trying to beat our current best template for Webinar Conversion. If you follow us on Youtube, you can see a video explaining this whole process.

The webinar we used this on is one where we sell SamCart with a bunch of new bonuses. The price point is $1000. Our current conversion rate is 6.23% over the past two years. But, for the last month we’ve been testing a new template. That is the ONLY change we made; we didn’t change anything else about the page. We’ve had a large sample size so we feel confident in our results.

Here’s what happened:

The new template has a newer design, it’s cleaner, and it’s faster to load. It looks better on mobile, it has  new forms and a lot of new options. After a couple hundred orders with this new template we have jumped up to a 8.86% conversion rate. That’s a 43% increase by JUST changing the template. I don’t think I have to say this, but that is incredible.

We are going to change all of our webinars over to this new template, and even more exciting is that this template is available to all SamCart users so you can experience the benefits too.

Go try it out. Let us know what you think. Go check it our in action over on Youtube.

See a live Demo of SamCart

Speaker 1: We took our conversion from 6.23% to 8.86%. Hey everybody, what's going on? Hope you all had a good 4th of July weekend. Just a quick split test, I wanted to relay to you guys. We have been testing behind the scenes trying to beat our current best template for webinar conversion. So, if you have a webinar where you're teaching on the webinar, and then you make a pitch at the end, and then you send someone to a page where basically that page's job is to recap the offer, remind everyone what they get, remind people of the other people that you've helped through testimonials and case studies. That's the type of template that we've been testing. And if you follow us on YouTube, you can see we just put out a video that explains this new template and all of the results that we just got. So, this is for the tests that we ran.
The page that we're trying to beat is for one of our webinars where we sell SamCart with a bunch of bonuses and the price point is a thousand dollars. It's our scale plan discounted for a year and our current conversion rate has been 6.23%. We've been testing that for the last two years. We've been running this same webinar and it's been 6.23% is our highest benchmark or baseline for this page. We put millions of dollars through that page, testing it, and over the last two months, or last, probably about a month, we've been testing just this new template, it's the only change we've made to the page. We've generated, we put a couple hundred orders through the page, a couple thousand visitors. So, this is not a small sample size. Anyone who gives you split test results and doesn't have at least a hundred orders and probably thousands of visitors through some split tests, is most likely giving you bad information.
So, we wanted to wait until we had enough orders through this page where we know it was statistically significant and here's what happened. Just this new template that we tested. It's got a little bit slightly newer designs, it's a little bit cleaner. It's a lot faster loading up, which is key. What else does it have on it? It looks a little bit better on mobile. It's got a new section to recap your offer. The forms are a little bit cleaner and if you have an order bumper, an add on where someone can add an extra product to their cart before they buy, it's got a slot for that, that actually is converting even better than it used to, where we used to have those. So, anyway, our baseline conversion rate was 6.23% and this new template, again, a couple of hundred orders have gone through this.
So, this is significant. This is something that should change your conversion for the better. We took our conversion from 6.23% to 8.86%. And again, this is for a high ticket item. This is a thousand dollar purchase and it's recurring. So, it's one of the hardest sales you can make, and this page is converting at 8.86%. That's a 43% increase and the only thing we did was change the template. It's pretty insane. We're going to change all our webinars over to this new template. It's now live in anyone's SamCart account, if you're a customer, whether you're on the launch plan, the grow plan, or the scale plan, or our new enterprise plan, everybody gets it. If you want to see this template live in action, go to our YouTube channel and I think it's the latest video that we put out there. Again, 6.2% to 8.8% plus, 43% increase just by changing this template.
So, go try it out. Let me know what you guys think, but that is our split test report back for the day. If you want to see it in action, go over to YouTube and check it out. So, that's it guys. Let me know how you like it, if it works for you and hope you guys had, like I said, a good 4th of July weekend and we will talk to y'all soon. If your business is being held back by the software you're using to sell your products, or if you're trying to launch a new business and you're looking for the easiest tools to help you start selling fast, head over to samcart.com and see why over 10,000 businesses have made the switch. We guarantee not only to increase your conversion and boost the value of every customer, but to also make your job of running your business easier than it's ever been. Go to samcart.com right now, and either watch the quick demo or try it out completely free for two full weeks.

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