Why More Creators Should Invest In and Harness the Power of UX

The SamCart User Experience (UX) and User Interface (UI)has undergone many changes over the years and will continue to for years to come. The needs of creators who use our platform change rapidly, and designing or updating features that improve their SamCart experience is an investment – we feel – is worth making.

We recently rolled out some exciting new updates to our application (and have many more to come) that will significantly improve how our customers utilize our platform, but it got us thinking: Why aren’t more creators focused on their own user experience on their own sales pages?

You don’t have to own a multi-million dollar SaaS tool to see return on any investment you make in improving your user experience. We polled John Franck, Sr. Product Manager at SamCart, for # reasons why creators need to harness the power of UX and use it to scale their business.

4 reasons why creators should invest in improving user experience

Your overall user satisfaction will improve

UX changes aim to enhance the overall experience of users when interacting with your product or platform.

By improving usability and intuitiveness, you’ll be able to better address pain points, which can increase user satisfaction and make a positive impression on your audience. Satisfied users are more likely to engage with your content, recommend your products, and become loyal customers.

Your brand perception will be enhanced

A thoughtfully designed and user-friendly experience contributes to building a strong brand image. When users have a positive experience with your product or platform, they are more likely to perceive your brand as trustworthy, professional, and customer-centric. This can lead to increased brand loyalty, positive word-of-mouth, and a competitive advantage in the market.

Your customers will rely less on customer support

A well-designed user experience can help reduce customer support inquiries. By anticipating and addressing user needs by providing clear instructions and intuitive interfaces, you can minimize confusion and user errors. This, in turn, leads to fewer support requests…resulting in a more efficient use of resources for you and happier customers.

You’ll gain a competitive edge

Users have numerous choices, and they are more likely to engage with platforms, products, or offers that are easy to use, visually appealing, and provide a seamless experience. By prioritizing the user's needs and preferences, you can create a more engaging and successful product or platform.

While the benefits of investing in user experience are clear for creators, the next hurdle to jump is understanding how you should determine where to invest. You can do so by:

• Conducting customer interviews about their experience and seeing if any immediate red flags start waving.
• Shadowing customers as they navigate your sales page and get to checkout. Make note of where there is friction along the customer journey.
• Maintaining consistency so the user journey flows smoothly – don’t add in any random or unnecessary steps.
• Ensuring one-step information input so customers aren’t having to fill out their contact details more than once.

UX updates in SamCart didn’t materialize out of nowhere. We listened to our customers and their feedback and determined where there was room for improvement. Investing in things like new navigation allows SamCart users to navigate more thoughtfully, categorize more clearly, and enjoy a more visually enhanced navigation experience.

Strong UX doesn’t only benefit your customers; it thrusts you from a casual, everyday hobbyist to a Creator CEO – one who cares about their customers and wants to invest in opportunities that will improve the way they interact with your brand and the things you sell.

Try SamCart free for 7 days to see how you can improve your customer’s user experience and boost profits as a result.