Kajabi Pricing 2026: Plans, Hidden Fees & Real Cost

Kajabi pricing starts at $179/month (Basic), then $249/month (Growth) and $499/month (Pro), or $143, $199, and $399/month billed annually. On top of that, Kajabi charges up to 2% of every sale if you use your own payment processor instead of Kajabi Payments.

Quick answer: For a digital business doing $10,000 a month, Kajabi's real cost is often $800–$1,000 a month once plan upgrades, added processing fees, and add-ons stack up. The bigger cost is the revenue a basic checkout leaves behind. Across $8 billion in sales processed on SamCart, adding one order bump and one upsell doubles average order value.

Kajabi's pricing page looks simple. Three plans, "no hidden fees," and a long list of tools: email, websites, communities, courses, and AI.

The catch is in the limits and the payment fine print. That's where a $10K/month business starts paying more than the sticker price.

Below you'll find every Kajabi plan, every fee, and the dollar-for-dollar math on what Kajabi really costs, so you can run it on your own numbers.

How much does Kajabi cost per month?

Kajabi costs $179, $249, or $499 per month, depending on the plan. Paying annually saves 20%, which brings the plans to $143, $199, and $399 per month.

Here's what each plan includes, from Kajabi's pricing page:

Every plan includes marketing emails, landing pages, funnels, and community access groups. Kajabi offers a 14-day free trial.

What are Kajabi's plan limits?

Kajabi's plan limits are caps on products, contacts, websites, and admin users that force an upgrade as your business grows. The two that hit creators first are products and contacts.

Products. Basic allows 5 products. Launch a sixth offer, like a new course, a workshop, or a paid community tier, and you need Growth at $249/month.

Contacts. Basic allows 2,500 contacts. Grow your list past that and you either upgrade or buy more. Kajabi sells extra contacts in blocks of 25,000 for $125/month.

Websites. Basic and Growth include one website. Want a second brand or a separate site for a new offer? That's Pro at $499/month.

AI credits. Basic includes no AI credits. Growth includes 500 and Pro includes 1,000. Extra credits cost $15/month for 500.

This is the first real cost of Kajabi. The all-in-one package covers a lot, but every new product, contact, or site can push you up a tier.

Does Kajabi charge transaction fees?

Yes, if you don't use Kajabi Payments. Kajabi doesn't take a revenue share, but if you connect your own processor (like Stripe), Kajabi adds a platform fee on every sale, on top of standard card fees.

Source: kajabi.com/pricing, October 2026. Third-party fee excludes PayPal.

That 2% is easy to miss. On $10,000 a month in sales, it's $200 a month going to Kajabi on top of the plan, which can roughly double what a Basic user pays Kajabi each month.

And it keeps stacking. Selling memberships or subscriptions can add another 0.7%. Buy now, pay later, international buyers, and AI credits all add more.

What does Kajabi really cost a $10K/month business?

Kajabi's real cost for a $10,000/month business is commonly $800–$1,000 a month. That's the plan, plus added processing fees, plus the add-ons a normal mix of offers needs.

Here's how it builds for a coach or course creator with a course, a community, and a few services:

1. The plan. Five products fills up fast, so most growing businesses land on Growth at $249/month.

2. The processor fee. Using your own Stripe adds 1–2% of revenue.

3. Subscriptions, BNPL, international sales, AI credits. Each adds its own charge.

4. Contacts. Growing past your plan's list size adds $125/month per 25,000.

That's a premium price, and it's all before the biggest cost: the sales you never make.

Is Kajabi worth the higher price for all-in-one features?

Kajabi is worth it if your main job is hosting and delivering courses. If your goal is to grow revenue, the all-in-one approach costs more and does less where it matters most: the sale.

Kajabi is a great place to host a course. But hosting was never the hard part. Selling is.

All-in-one platforms spread their focus across email, websites, communities, podcasts, and more. The checkout, where money actually changes hands, gets the same attention as everything else. Kajabi's checkout offers some upsell tools, but they're basic.

That matters because the checkout is the highest-leverage page in your business. Every visitor who reaches it already wants to buy.

How does Kajabi pricing compare to SamCart?

SamCart is a flat monthly fee with no extra charge on your payment processor. SamCart starts at $79/month, and Pro is $199/month with unlimited products.

On SamCart, there's no extra 2% to use your processor, no extra subscription charge, and no exchange-rate fees. You pay the same standard processing fees you'd pay anywhere else.

For a $10K/month business, that alone can put $500–$600 back in your pocket every month.

Compare SamCart vs Kajabi feature by feature →

How much more could the same business make on SamCart?

The same $10,000/month business can realistically do $17,000–$19,000 a month on SamCart, with the same traffic and the same offer. The difference is a checkout built to sell.

Here's the math, step by step:

1. More buyers from the same traffic. SamCart's Slide Checkout converts 3–4x higher than a typical Kajabi checkout. It works on any web page, loads fast on mobile, and completes a sale in moments. If your $10K business converts just 25 more buyers at a $100 price point, that's an extra $2,500 a month.

2. Bigger orders from every buyer. SamCart gives every customer a chance to spend more while they're buying:

• Order bumps add a quick extra right on the checkout form.

• One-click upsells offer the next product after payment, with one tap to accept.

• Smart funnels show different offers to different buyers.

3. The data behind it. Across $8 billion in sales processed on SamCart, adding one order bump and one upsell doubles average order value. Even a conservative lift adds $5,000 a month or more.

4. What you actually keep. Revenue is only half the story. Here's what lands in your bank account after platform costs and processing on each side:

That's $7,100–$9,000 more in your pocket every month, from the same traffic and the same offer.

And that extra revenue doesn't raise what you pay. SamCart's plan stays one flat fee. You pay standard processing on SamCart too, the same rate you'd pay anywhere, with nothing stacked on top.

Example assumes $10,000/month in sales, $5,000 of it recurring, on Kajabi's Growth plan with your own Stripe. Kajabi pricing and fees from kajabi.com/pricing, October 2026.

What do creators who switched say?

Creators who add order bumps and upsells see the change in their first month.

• Nicole Burke moved from selling single items to offers from $9 to $300. Adding order bumps, upsells, and downsells gave her "a 20 or 30% bump in average order value."

• One SamCart creator added a $97 upsell and brought in an extra $13,600.

• Another saw average order value more than double in the first month, from about $76 to over $160, on a $47 front-end course.

Can I keep Kajabi and still use SamCart?

Yes. Many creators keep Kajabi to host and deliver their courses and use SamCart to sell them. You get Kajabi's course delivery with SamCart's checkout, order bumps, and upsells in front of it.

See how SamCart works with Kajabi →

The Bottom Line on Kajabi Pricing

Kajabi's sticker price is $179–$499 a month. Its real price, for a $10K/month business, is often $800–$1,000 once limits, processing, Kajabi's added fees, and add-ons stack up.

The bigger number is the revenue you're not making. Hosting was never the hard part. Selling is, and that's the one thing SamCart was built to do.

Run this math on your own numbers. Then start a free SamCart trial and see what your version looks like.

Already on Kajabi? Compare SamCart vs Kajabi → · See the 9 best Kajabi alternatives →