How to Create a High-Converting Checkout Page
If you're selling digital products online, you need more than a pretty way to deliver your content. You need an easy way to boost conversions, maximize customer value, and run your business without worrying about technology.

Discover how our Conversion-Driven Checkout Software can increase your sales by 30% or more with lightning-fast, customizable features
Explore Our Checkout SolutionWhen entrepreneurs and creators are looking to scale their online business, it's crucial to have the fastest and highest-converting checkout process possible. Cart abandonment is one of the most common challenges in ecommerce,. This challenge is often made worse due to inefficient, slow checkouts and limited payment options.
Developing a fast and easy checkout experience will boost your sales and increase your conversion rate.
How to Create a High-Converting Checkout
The checkout process is a pivotal moment where your customer chooses to invest in your product or service. To ensure this process goes beyond a simple transaction and becomes a satisfying customer experience, it's crucial to implement strategies that simplify and optimize each step.
On average, 70% of digital carts are abandoned. This can significantly impact your sales and bottom line. Investing in technology that optimizes your checkout can reduce cart abandonment and make it effortless for your customers to hit 'Buy Now', potentially boosting sales by over 30%.
Many online sellers overlook the checkout process, focusing on other areas of their funnel. However, an efficient and high-converting checkout is the fastest way to increase your revenue. Adding features like SamCart's CheckoutOS™ to your tech stack creates opportunities to increase conversion rates, scale average order value, and provide your customers with one of the fastest checkouts on the internet.
Four key elements of your checkout should include:
- A custom checkout experience that's easily accessible through a visible one-click checkout on your main product or sales page. It should function flawlessly 24/7 without interruptions and offer lightning-fast payment processing.
- Multiple payment methods (PayPal, credit card, Apple Pay, etc.) and flexible shipping options, all in one form. Offering various payment methods can increase your conversion rate by 30% by providing flexibility to buyers to purchase how they’d like.
- Reduced number of form fields. SamCart allows you to customize checkout fields to fit your product. For instance, you can exclude shipping address fields for digital products. Reducing the number of fields a buyer needs to fill out can decrease cart abandonment by up to 40%.
- Avoid hidden costs, lack of authenticity, unclear delivery & returns policies, and limited payment options.
What Is A Checkout?
A checkout is where a customer completes their online purchase. It involves entering shipping/billing details and payment information to complete the order.
The checkout form can be embedded on your website or tool of your choice, or placed on its own as a one-page checkout.
Key Elements of a Checkout
Here are tips to improve your checkout experience and ensure you have an effective checkout design:
Offer a one-page checkout
For many online sellers, the best way to increase conversions is by ditching the traditional shopping cart and opting for a checkout on your best-selling product. Embedding the checkout directly on your product or sales pages reduces cart abandonment and ensures a quicker, easier checkout experience. Less clicks your buyers have to make equal higher conversions.
22% of cart abandonment happens due to long and complicated checkout processes.
Multiple Payment Options
A significant part of your checkout flow's success depends on the payment options offered. We recommend including not only credit and debit cards but also Apple Pay, Google Pay, PayPal, Buy Now, Pay Later options, and payment plans. When buyers have flexible payment methods, it increases the likelihood of completing the purchase.
Including promo codes, discount coupons, and partial payment plans (like installments) will also help boost your conversions.
Guest Checkout Option
Don't force clients to create an account to buy. According to Baymard Institute, 26% of customers abandon their purchase when asked to create an account to complete the checkout process.
Offer the option to proceed by just asking for the buyer's email address or phone number within the checkout itself. It's also best practice to eliminate unnecessary custom fields or mandatory forms. For instance, when selling digital products or services, there's no need to collect shipping information.
Order Summary
Every customer wants to double-check their order before paying to ensure no additional fees are added and they're purchasing the right product. 21% of lost sales have been associated with the "I couldn't see/calculate total order cost" problem.
Seamless checkout experience on mobile devices
A mobile-friendly experience that allows customers to checkout seamlessly and complete all form fields quickly is essential. More than 60% of ecommerce purchases take place on mobile devices.
Progress Indicators
Though the ideal checkout experience should be simple, in some cases, a multi-step checkout process works best for your product. In those cases, including a progress indicator informs your customers about their position in the checkout process, creating a sense of direction and time commitment.
This is especially useful for complex checkout processes. In these cases, saving information should be available so your buyers can continue filling the checkout form later.
Shipping Information
If you sell physical products, offering different shipping methods and options is key to boosting your sales and conversion rate. Allow faster delivery options with an additional cost. For digital products or services, ditch the shipping information altogether.
Visual Trust Cues
Displaying trust badges, security icons, or SSL certificates in your checkout design helps reassure your customers that their sensitive payment information is safe and encrypted.
Including testimonials from satisfied clients is a powerful tool to generate trust among future customers. SamCart's research shows that testimonials increase conversions by 21.6%, and guarantees boost it by 35%.
Showing these throughout your sales and checkout process gives customers confidence in the platform they're using and the security it provides.
If customers don't feel their financial and personal details will be kept safe, they're unlikely to complete a purchase. 25% of online purchases are abandoned due to lack of trust in the website.
Upsells & Order Bumps
Upselling encourages customers to purchase additional products at the time of initial purchase. Offering your customers something else to buy when they have their credit card or digital wallet out is the fastest way to increase your profits.
Checkouts that leverage upsells see an average 40% increase in average order value, making it easier to scale your profits without having to acquire more customers.
Customer Support Access
Add customer support options for customers who may be unsure how to purchase your products online.
Find the resource that best helps customers, whether that's a knowledge base or a live chat, and connect customers with support where they commonly experience issues. This allows you to keep your customers on track to buy.
Discover how SamCart's checkout anywhere solution allows you to keep customers engaged from start to finish without ever leaving your sales page.
With our customizable checkout fields, payment options, one-click upsells,upgrades, and order bumps, you can create a high-converting checkout experience that drives revenue and maximizes customer satisfaction.
What Is A Sales Page?
A sales page is a standalone page created with one specific purpose: to showcase and persuade potential customers to purchase a product or service online, effectively acting as a digital storefront for your business.
The main purpose of a sales page is to highlight the unique features and benefits of your product or service. Without a sales page, your customers may not fully understand the value of what you offer, nor will they be convinced to make a purchase.
Key Elements of a Sales Page
Your sales page must explain everything related to the product or service and answer all the questions that potential clients may have. It should also include both obvious and not-so-obvious benefits.
It's essential to build trust by (1) presenting social proof and testimonials from those who have already tried it, and (2) resolving objections.
The important elements of a sales page to urge buyers to take action include:
Headline
Capturing attention is crucial in marketing. Your sales page title should be attention-grabbing, include a strong claim, and indicate what the customer will get if they buy your product.
Description of the Customer Challenge
Paint a clear story of the customer's challenge and how your product or offer solves this challenge for them. Ensuring your description clearly indicates how your product meets customer needs is one of the best ways to motivate potential customers to buy and stay as loyal customers long-term.
Key Features/Benefits
Call out the key features and benefits of your product. The key features build on the customer needs and go into more detail about what you're selling. This will further help convince people why your brand and product are different.
Testimonials
Including testimonials creates stronger trust among buyers. They know others have validated the product and can recognize how their challenges are similar to their own. If there are several testimonials, people feel more confident in their purchase.
To show that your product is popular and in high demand, include a mix of customer reviews,video testimonials, and customer logos on your sales pages. Social proof goes a long way in convincing potential customers to try your product or service.
Guarantees
If your product is backed by any type of guarantee, remind your potential buyers anywhere you can. Adding a strong guarantee to your page helps ease customer concerns and reduce perceived risk. At SamCart, we've seen this increase sales by up to 81%.
Order Form or Buy Button
This is the element used to close the sale. You can either insert a 'buy now' button that takes the customer to a simple checkout page or slides out a checkout form right on your sales page. Or you include the checkout directly on your sales page without requiring your visitors to leave. SamCart offers various types of Embedded Checkout to minimize clicks and cart abandonment. We recommend trying both embedded checkout forms and separate checkout pages.
Add Frequently Asked Questions
Potential customers will have at least 1-2 questions. Make sure you address the most common questions quickly. This can also be an area where you resolve objections.
Call to Action (CTA)
A well-crafted CTA encourages visitors to take the desired action, such as making a purchase or signing up for more information. Strategically placing CTAs throughout your sales page leads to higher conversions. Ultimately, effective CTAs drive more sales for your business. We recommend testing CTA copy to see what performs best.
How to Improve Your Checkout Process & Conversion?
Various tools in the market can significantly improve the checkout experience and achieve the items highlighted above.
SamCart combines the fastest checkout on the Internet with the ability to embed that checkout anywhere your customers hang out online with a single snippet of code.
While other companies, like PayPal, require customers to navigate through a multi-step checkout process, SamCart enables you to effortlessly embed the checkout form anywhere your customers are online. With just one simple line of code, you can collect payments seamlessly from any platform.
SamCart customers have boosted their conversions above any other checkout they have tried. You can start a free trial anytime to experience SamCart and its results on your business.
FAQs
How should a checkout look?
A checkout should be simple, clear, and intuitive. The form should only require the fields you need to deliver your product and market to your customers, such as email and phone number. Checkouts should include multiple payment options to provide flexibility to buyers.
What is the best checkout experience?
One that is completed quickly and easily, with as few clicks as possible for the buyer. The checkout experience should include multiple payment options to provide flexibility to buyers.
What improvements would you suggest to enhance the checkout process?
There are many things you can adapt depending on your offer, including shortening your checkout fields, adding more payment options, adding testimonials, adding guarantees, and testing different headlines to improve your offer.
If you're looking for expert support, SamCart offers Done-For-You services where our team of checkout experts build and optimize your sales page and checkout funnel for you, guaranteed to outperform your current checkout platform.
What is the difference between checkout and cart?
The cart refers to all the products you have selected to purchase, whereas the checkout is where the customer completes their purchase and inputs their payment information. The checkout typically appears after the cart or can be the sales page itself with embedded checkout options.
What should a checkout include?
Checkouts should include guest checkout option, one-click checkout, multiple payment options, order summary, great experience on mobile devices, progress indicators, only as many checkout fields as you need to deliver the product or service, and customer support service to answer questions during the buying process.
What is a one-page checkout?
A process that allows customers to learn about the product or offer and complete their purchase on a single page, making the process easier and reducing cart abandonment.
What is the benefit of one-page checkout?
One-page checkouts boost your sales and conversion rates. More than 20% of clients abandon their purchase due to challenges with the checkout process. Allowing customers to checkout right where they are and not asking them to click through multiple pages reduces cart abandonment, improves mobile experience, and leads to higher conversion rates.