How to Accept Payments on Your Website

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Published on
September 19, 2022
Updated on
December 11, 2024
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Samcart editorial team
Samara Lemon
VP of Marketing
Scott Moran
Co-Founder
Leilani Thomas
Sr. Marketing Manager
Brian Moran
Founder

If you're selling digital products online, you need more than a pretty way to deliver your content. You need an easy way to boost conversions, maximize customer value, and run your business without worrying about technology.

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If you're an entrepreneur or creator looking to supercharge your online sales and provide a seamless checkout experience, SamCart has the solutions you need. Our Checkout Anywhere experiences, including Embedded Checkout, Slide Checkout, andExpress Checkout are game-changers for ecommerce businesses like yours.

Ready to take your digital product sales to the next level? Let's dive into how you can set up SamCart's powerful checkout tools on your website and start boosting your conversions today!

How To Accept Payment Methods On Your Website

Accept payments online with SamCart

How To Accept Payment Methods On Your Website

Doing business online is crucial for increasing your brand visibility and staying competitive in the digital age. By offering online payment options for your products or services, you'll expand your reach and provide a seamless customer experience by providing payment flexibility to your audience.Choosing the right payment service provider and setting up a smooth payment process for your ecommerce platform significantly impacts customer satisfaction, transaction security, and your bottom line. So, let's dive into how you can optimize your online payments!

Connect a Payment Gateway

To best serve your business needs, choose SamPay, an industry-leading payment gateway powered by Stripe. With SamPay, you can start accepting payments instantly on your website.

While both payment gateways and payment processors are essential for accepting credit card payments, they serve different functions. Common payment processors include Stripe and Square, while SamPay is SamCart's own payment processor solution, backed by the power of Stripe.

Remember, SamPay is available on all SamCart plans, making it easy to integrate into your existing setup!

Create Products to Boost Your Average Order Value

Leverage SamCart's user-friendly tools to create your products and customize the checkout experience you’d like to use. Add order bumps, upsells, and upgrades to transform your checkout into a high-converting funnel that boosts your average order value over 30%.

Grab Your Checkout Link

Once you've set up your products, simply add your Express Checkout link or grab line of code to add an Embedded Checkout or Slide Checkout to your top-performing sales pages. We recommend minimizing clicks for your buyers to reduce abandoned carts. Make it easy for them to buy what you are selling.

Test and Launch

Before going live, thoroughly test your payment system to ensure everything works and your product (whether physical or digital) is delivered smoothly.. This step helps you identify and resolve any issues before your customers encounter them. Once you're confident customers can buy seamlessly, it's time to launch!

Payment Methods

SamPay offers multiple online payment options to cater to your customers' preferences nd provide them flexibility in how they purchase:

  1. Credit card payments: Accept Visa, Mastercard, American Express, and Discover.
  2. Mobile payments and digital wallets: Apple Pay and Google Pay for convenience.
  3. Buy Now, Pay Later (BNPL): Use Klarna, Afterpay, and Affirm to allow customers to split their purchase into manageable installments, with no risk to you. You get your entire sale up-front, while customers can break up their payments.

PayPal: Enable PayPal to allow your customers to pay using their PayPal account.

Our Checkout Experience

SamCart allows you to customize your checkout experience to match your website's branding. Upload your logo, choose page colors and fonts, and edit button text and messaging. To access these features, go to Settings > Branding.

Consistent branding throughout the checkout process builds customer trust and enhances their perception of your business.

Checkout Anywhere

Checkout Anywhere puts your branded checkout experience wherever your customers are online, slashing usual drop-off at checkout in half. Because more clicks equals more opportunity to lose buyers on your customer journey.

Embedded Checkout

Embedded Checkout brings your checkout closer to your customers, allowing you to embed a checkout form on any page that allows code and allowing your customers  to buy wherever they are on your site.  This user-friendly approach enhances the customer experience and increases conversions.

Slide  Checkout

Our Slide Checkout enables customers to make purchases directly from the page they're on. With the click of a button of your choice, checkout forms slide out, eliminating distractions and reducing time spent on a separate checkout page.

Express Checkout

Express Checkout focuses on speed, making the process last only seconds. This lightning-fast experience simplifies how your customers can buy and allows you to focus on your website, sales page, or landing page instead of designing a checkout page.  Simply place a straightforward link anywhere online to start selling.

Checkout Page

Create unique, high-converting sales checkout pages with SamCart. Design personalized shopping experiences that turn visitors into customers using our intuitive platform – no design expertise required! The templates are built with maximum conversions in mind and are proven to convert higher than other checkout pages, with key page elements like testimonials, guarantees, and more.

Skyrocket Your Sales Today With SamCart's Features

Boost your profits and gain a competitive edge by optimizing your checkout process. Here's how SamCart can help:

  1. Simplify Your Checkout: Only request essential information from customers to increase completion rates.
  2. Offer Multiple Payment Options: Leverage SamCart’s  various payment methods available natively in the platform including credit cards, Apple Pay, Google Pay, PayPal, and more.
  3. Implement Coupons and Discounts: Use SamCart's built-in tools to create compelling offers that drive urgency, scarcity, and ultimately conversions.
  4. Leverage Revenue-Boosting Features:some text
    • Increase average order value with One-Click Upsells
    • Reduce cancellations through subscription-saver sequences
    • Recover lost sales with cart abandonment sequences

Cart Abandonment

Combat cart abandonment and recapture potential lost sales using SamCart's abandoned cart recovery option. Send automated follow-up emails to customers who didn't complete their purchase.

Secure Checkout

Protect your customers' information with SSL encryption and fraud prevention tools. Accept secure payments through multiple payment options, including major credit cards, PayPal, trusted Buy Now Pay Later providers like Affirm and Klarna, and digital wallets.

Coupon Codes and Discounts

Easily create percentage-off and fixed-amount-off coupon codes directly in your SamCart dashboard to boost conversions and incentivize buyers to purchase now. 

One-Click Upsells

Boost your average order value by offering related products during the checkout process, right when someone is ready to buy. Research shows that upsells can increase revenue by up to 30%!

Subscription Saver

Prevent lost revenue from paused subscriptions by using our built-in dunning sequences. Help customers update outdated payment information and resubscribe effortlessly.

Manage Subscriptions

Offer recurring billing for online courses, membership sites, software as a service (SaaS), and more. SamCart handles all the subscription management for you.

Detailed Analytics

Make data-driven decisions to optimize your sales using SamCart's detailed reports and analytics. Track key metrics like sales, conversion rates, average order value, and payment methods used.

Excellent Customer Support

Take advantage of our world-class customer support team, available five days a week to help you whenever you need it.

SamCart offers easy setup, powerful features, and premium support to help you start accepting online payments right away. Sign up now for your free 7-day trial!

Pricing

Deploy

  • Launch Plan: Customize your ecommerce experience and sales pages to optimize revenue. Includes Checkout Anywhere, One-Click Checkout, Digital Payment Options, No-Code Sales Pages, Pre-Built Templates, and 1 administrative user. $79/month or $59/month when billed annually.
  • Grow Plan (Most Popular): Maximize revenue potential with additional powerful checkout automations. Includes everything in Launch plusOne-Click Upsells, Add-Ons and Order Bumps, Subscription Management, Cart Abandonment, and 3 administrative users. $159/month or $119/month when billed annually.
  • Scale Plan: Access advanced features for scaling and customizing your growing business. Includes everything in Grow plus , Upgrades, Dynamic Advanced  Coupon Features, Subscription Saver, A/B Testing, Affiliate Center, Access to SamCart's API, CRM Integrations, and 10 administrative users. $319/month or $259/month when billed annually.

Start your free trial with the plan that best suits your ecommerce needs!

Accept payments online with SamCart. Pricing and Cost

FAQs

Why is accepting online payments essential for my e-commerce business?

Accepting online payments is essential for your e-commerce business as it enhances customer convenience, allowing purchases anytime and anywhere. It increases sales by streamlining the checkout process with features like Express Checkout and One-Click Checkout, reducing cart abandonment. Additionally, it enables global reach, attracting international customers and opening new revenue streams.

How can I ensure that my website's online payments are secure?

Implement SSL encryption, comply with PCI DSS requirements, encrypt sensitive data, and consider using two-factor authentication (2FA) for additional protection. Choose a trustworthy payment gateway like SamPay that prioritizes security.

Is it necessary to test my payment system before going live?

Absolutely! Before launching your online business, confirm that the checkout process runs smoothly, payments are processed correctly, your products are devliered to your customers seamlessly, and any potential issues are addressed. This ensures a seamless experience for your customers.

What are the most popular payment methods?

Popular payment methods include credit cards, debit cards, digital wallets (PayPal, Apple Pay, Google Pay), Buy Now, Pay Later (BNPL) options, direct bank transfers (ACH payments or wire transfers), cryptocurrency, e-checks, and gift cards. The preferred methods may vary by region, demographics, and the products or services you offer.SamCart allows online sellers to offer a variety of payment methods to give buyers flexibility in how they purchase, ultimately boosting conversions.

What are online payments?

Online payments are transactions that occur via the internet between merchants and consumers, eliminating the need for physical cash or checks. They provide a quick, secure, and convenient payment method for both parties. Payment processors like SamPay, powred by Stripe, facilitate this process for you.

As a comprehensive e-commerce solution, SamCart helps you streamline your checkout process, optimize your checkout flow,  provides conversion-boosting tools to grow your revenue, and connects with the major payment processors and payment gateways so you can receive money easily.

Setting up your online payments has never been easier. Check out our plans and start improving your sales today!

Samcart Editorial Team
Brian Moran
Founder
Scott Moran
Co-Founder
Samara Lemon
VP of Marketing
Leilani Thomas
Sr. Marketing Manager

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