How Full Circle Music Accelerates Revenue From Their Online Courses on SamCart

If you’re a music professional in the greater Nashville area, chances are you’ve heard of Full Circle Music – and if not, you’d likely find a lot of value in it.

Songwriters, producers, and musicians alike find value in Full Circle’s suite of offerings, which include:

• Musicmakers Bootcamp: Bringing Nashville music professionals together do collaborate and learn
• Song Chasers Community: Connecting songwriters and musicians through community
• Premium Online Courses: Including songwriting and music production mastery

Full Circle leverages SamCart primarily for the third aspect of their community, their online courses. SamCart’s profit-boosting features help them sell courses to songwriters and music producers, so we sat down with Logan Crockett, Academy Director, to understand how SamCart has been a key player in making courses a successful part of their business.

“Upsells are the main reason that we use SamCart for courses in that respect because SamCart is not just the best for selling courses; they’re the best for selling really just about any digital product and many physical products, too.”

Naturally, it’s difficult to break into the music industry – and far more difficult to do so alone. Full Circle Music aims to form communities for music professionals to flourish within and help more talented musicians find their niche in this competitive space.

“A lot of people have trouble navigating [the music industry] and since our founders have successfully navigated it and we're so connected to other people who have successfully navigated it, we want to take all that knowledge and help other people successfully navigate the music industry, whether they want a career or if they just want to do something on a really high level or do something on a professional level,” says Logan. “We want to help them make that happen. That is our story.”

The Full Circle community focuses on the Nashville area, boasting nearly 400 members that focus predominantly on country music, Christian music, and pop music. They also do some work in rock music and electronic music, as well as sync, which is just music that gets placed in film or television.

“SamCart’s commitment from the very beginning to unlimited products and no transaction fees is something I really appreciate.”

How Full Circle Landed on SamCart to Sell Courses

Full Circle released their first course on music production mastery, and they originally sold it through a platform called Zippy Courses. It integrated with Wordpress, which proved to be difficult. 

“What we were trying to do on Wordpress was way beyond the scope of what we could keep up with at a professional level,” Logan recalls. “So, we searched around for different course platforms, and we ended up moving our courses off of Wordpress and eventually, all of our sales of the courses over to SamCart. With SamCart, the thing that I always come back to and why we wanted to sell courses through SamCart is fundamentally because we want to sell everything ‘the SamCart way,’ making sales as simple and straightforward as possible.”

Logan vied for SamCart because he himself has been a SamCart client for years to sell his own music, dating back to the early days of SamCart in 2014.

“When they first released the SamCart beta, I had actually followed Scott and Brian from their previous business, Get 10,000 Fans. In that, the main thing they talked about was that you've got to have an upsell. That was one of the most important principles: the power of a one-click upsell. At the time, there weren't many other options that could really do that in a simple way. There are a few other options now, but SamCart is definitely still the best.”

These conversion-boosting features have been one of the biggest benefits of SamCart and Full Circle’s partnership.

“[Upsells] are the main reason that we use SamCart for courses in that respect because SamCart is not just the best for selling courses; they’re the best for selling really just about any digital product and many physical products, too, unless you have a giant online eCommerce store. But SamCart was the natural choice for me, and they have continued to evolve since we got everything on the platform,” Logan says.

Full Circle has continued to work with SamCart on selling their online courses because of these features and their ability to boost conversions and profits from the courses.

“The thing about SamCart is it's not just it's not just the product, it's the people behind it.”

Full Circle’s Favorite SamCart Features

In addition to upsells and product bundles, Full Circle leverages a number of SamCart features to sell their courses, expand their profits, and bring new customers into the fold.

Payment options

“I love that SamCart allows you to do multiple payment options on upsells and, like I mentioned earlier, there are other companies that can do one-click upsells but there are very few companies that will allow you to do one-click upsells with multiple payment options,” Logan mentions. “We've found that really helpful because anytime you're selling something for, say, $500 or more, offering it alongside a payment plan often increases our conversions by quite a lot, so I absolutely love that SamCart feature.”

Logan also mentions how helpful SamCart’s add-to-order feature is if they’re ever trying to sell a customer a new product via their customer support team.

Customer Hub

Full Circle utilizes the Customer Hub regularly to give their customers a dedicated place to download invoices and update their payment details. “It’s something that has made things a lot easier for us and our customers,” Logan says.

Affiliate Center

“We use the Affiliate Center quite a bit since we are on the (SamCart) Scale plan,” Logan says.

“We definitely run affiliate promotions from time to time, so having that Affiliate Center has worked really well for us. It's really simple to pay our affiliates out through Paypal. Sure, there are definitely more robust affiliate programs out there, but SamCart doesn't brand itself as an affiliate system. But for what we need, SamCart is great for that overall.”

But these features aren’t all the things Logan loves about SamCart: “Their commitment from the very beginning to unlimited products and no transaction fees is something I really appreciate. You’ll be able to find some companies that might have a cheaper monthly price than SamCart but they’ll take money off your sales. SamCart has always stuck to no transaction fees and unlimited products in that way.”

Built by marketers, for marketers: How creators and brands can leverage SamCart’s revenue accelerating platform

“SamCart was built by marketers, for marketers,” Logan says. “Competitors in the eCommerce space don't prioritize or don't offer the features for and don't help pave the way to make things simple and easy for when it comes to using online funnels.”

Brands like Full Circle use SamCart everyday to sell their courses, products, and services and make more money from fewer customers, using our full suite of profit-boosting features.

The thing about SamCart is it's not just it's not just the product,” Logan praises. “It's the people behind it.”
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Check out SamCart’s latest suite of checkout solutions and conversion-boosting features by clicking here so you can see what makes Logan Crockett and Full Circle such big fans of SamCart.