#122 - How To Treat Coronavirus As A Marketer

March 17, 2020

Hey everyone- we are back with a quick word on how to handle this whole Corona Virus outbreak as a marketer. We know these are strange, unprecedented times and so we hope this helps you feel a little better about your business right now.

First of all, you are not alone if you are struggling right now.

At SamCart we are absolutely experiencing a decline in conversion- so if you are seeing that in your business, please know you are not alone. We saw a little bit of a come back today (Monday, March 16) but for the most part our numbers are definitely lower than what we usually expect. With that said, ad costs have gone down because of the decrease in demand, so that is helpful. But we have started scaling back our ad spend because it isn't giving us the ROI we are looking for.

If you are a new business, this is definitely not the time to start tracking your numbers or making decisions based on the market.

It's important to remember that you are not going to see normal activity when there is such a huge event going on in the world.

This is not something any of us expected to deal with, so while people are scrambling to find a new normal they aren't going to exhibit the same spending behavior as they usually would.

Our advice for right now is to sit tight and wait.

This will pass and we will get back to business as usual, but for right now it's okay to take a step back and wait for things to calm down. This would not be the time to start experimenting with new marketing campaigns or a new product. With that being said, this is definitely a time to realize how beneficial online businesses really are. Despite everything going on, our business has not come to a complete stop by any means. That is a huge benefit to being in this business in the first place.

Bottom line: sit tight. Things will go back to normal- hopefully sooner than later- and until then, it's okay to step back and wait. Stay safe and stay healthy, friends.

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