[Infusionsoft Case Study] How To Capture 29.3% More Sales Using SamCart

March 26, 2015

If you're using Infusionsoft and have been at all frustrated with the process of customizing your checkout page (or order form), creating 1-click upsells, or getting the analytics you need...this story will give you some hope.  Rocky Ullah (a heavy Infusionsoft user) runs Freak Athletics, a site dedicated to training basketball players and coaches to improve their skills on the court.  With over 1,000,000 Facebook fans and over 17,000,000 hits on Youtube, Freak Athletics is the largest basketball training site online.  To date, Freak Athletics has sold over 50,000 products in their 7 year climb to the top of their market.  

Rocky Ullah Freak Athletics Youtube

 But even with all of his success, there has been plenty of struggle along the way...

The Familiar Struggle...

For years, Rocky and his team bounced from shopping cart to shopping cart, trying to find the tool that would allow them to control the most important part of their business: accepting orders from customers.  Rocky tried 1ShoppingCart, but it lacked some advanced features he needed.  He tried ClickBank, but found that their design hurt conversions and was, "tired of waiting for approval on my own checkout process."  He tried using just PayPal, but he couldn't customize his checkout pages, get the stats he needed, or use 1-click upsells...and as he put it, "Support was a nightmare, and we were putting our business into someone else's hands. At any point, we could get shut off and that would be it."  He tried smaller sites like DealGuardian, but was kicked off "without warning". And lastly, they moved to InfusionSoft. He loved Infusionsoft's marketing automation, but there were still a few things he couldn't do easily.  He explained, "Infusion can do anything, but I'm just not a coder. I can't completely customize my checkout pages, setup split tests, or create 1-click upsells without shelling out tons of money to designers and developers."  Then Rocky found SamCart...

The Decision That Changed Everything...

Rocky ran across and ad for SamCart and noticed it was built specifically for people looking to increase sales by customizing their checkout page, creating 1-click upsells, and digging into advanced analytics...and then he noticed that it was built to work seamlessly with Infusionsoft.  "I was tired of switching from tool to tool all the time, and a mentor of mine suggested SamCart. So we gave it a shot and have never looked back," said Rocky.  In just a few minutes, Rocky had his products setup on beautifully designed checkout pages, created his first one-click upsell, and integrated his InfusionSoft account directly to his new checkout process.  He instantly noticed a difference in his sales, "Before SamCart, we would sell 15-20 products a day. We now sell 30-40 products a day. I wish I could go back and force myself to use SamCart sooner. I had no idea how much money I was losing until I tried it out. We used to be happy making $400 in sales on any given day, but that average has more than doubled to over $1,000/day."  He would go on to explain, "It is not as if we are getting more traffic than we ever did in the past, butSamCart's design and one-click upsells have made a huge difference in our sales."

Why Sales Are Up 29.3%...

Rocky and his team had used upsells before with other shopping cart tools. But they didn't seem to make a big difference in their sales.  Rocky's main product is called, "Can't Be Guarded", and it costs $29.00.  So when Freak Athletics was using PayPal or even Clickbank for their checkouts, a customer would buy the product for $29.00, and then be on their way.  But when Rocky started using SamCart's one click upsells, everything changed.  Freak Athletics' one-click upsell funnel is adding an average of $36.78 in additional revenue per customer that buys "Can't Be Guarded".  

Freak Athletics Upsell Numbers

 So simply by adding in a one-click upsell funnel, Freak Athletics is turning every $29.00 customer into a $65.78 customer! And over time, that additional revenue really started to add up...  Over the past 12 months, one-click upsells have added an additional $36,773.45 in revenue to Freak Athletics bottom line. That's 29.3% in extra sales just from one-click upsells.  Which makes it easy to understand why Rocky wishes he would have started using them sooner!  I asked Rocky why he thought SamCart's upsells worked so well for him, when other tools had not. He simply said, "SamCart is so easy to setup, and easy to use. Other tools can't compete with how easy SamCart makes the checkout process for our customers."  What could adding just a single 1-click upsell add to your business?

How the InfusionSoft Integration Works...

What's nice about Samcart is it was built with Infusionsoft users in mind. That means that you can setup your products inside SamCart, and anytime someone buys you can add them as a contact inside Infusionsoft, with all the proper attributes and tags.  You can even add and/or remove separate tags if the customer refunds that order.  

InfusionSoft SamCart Checkout Integration

 Everything stays the same inside of Infusionsoft: your emails are sent out, membership levels are added, and everyone is happy, especially you, because now you're converting more leads into customers, and you're generating more revenue per customer.

Taking Back Control

Here's what SamCart has done for Freak Athletics' sales numbers in just the last year...  

 These results are almost exclusively because of their new 1-click upsells and high converting checkout page designs.  "SamCart is just faster, easier, and more responsive than anything I have used before. My checkout pages load quickly. Orders are processed super fast. Upsells are so easy to create, and I'm in complete control. I don't have to rely on approval from anyone. I don't need to hire designers or coders. I don't have to worry about cash flow, money just lands right in my bank account. I've been with SamCart since Beta was out, and so much has changed. I can't wait to see what you guys do next." - Rocky Ullah

Are You Using Infusionsoft?

Let us know in the comments below if you've had similar frustrations in your own business, and how you think having a solution like this would help you out.

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