What is the difference between an order bump and an upsell? Let’s take a look at two of SamCart’s most powerful features. Outline how they are different, and explore how you can use both to multiply your profits.
How To Quadruple Your Average Order Value
Let’s start at the beginning. What is an order bump? What is a one click upsell? How are they different?
Order Bumps and one click upsells are both tools that help make it easy for your customers to buy more products.
Just like when you go to Amazon for one thing, but end up buying 5, order bumps and upsells give your customers the opportunity to spend more each and every time they buy from you. Which will change your entire business overnight.
Just like it did for our first brand, TrainBaseball. Our best-selling product back then was a $50 digital course. But because we had just a single order bump and a one click upsell in place, each customer was worth an average of $187!
Order Bumps and Upsells Are “Free Money”
The simple “2011 version” of these two powerful features quadrupled the size of our business. When we gave our customers the opportunity to spend more, our sales exploded. And that is a story that is repeated over and over again, as businesses switch their e-commerce over to SamCart.
Like Cody, who turned $3,000 into more than $9,000 just by adding a single order bump to his checkout flow with SamCart.
Or Christy, whose upsell added an extra $13,800 to her bottom line during a new product release.
Or Patty, whose very first order bump brought in an extra $1,000/month!
All of was made possible by giving customers the opportunity to spend more. I think Christie says it best when she said, “That’s as close as you can get to free money.”
The Power Of The “One Click Upsell”
It‘s important to understand that when we use the term upsells, I am referring to a “One Click Upsell“. Meaning your customers can purchase another product, good, or service without ever needing to pull out their credit card and re-enter all their information. They can make a purchase with just a single click of their mouse.
Like when you buy on amazon, SamCart stores your payment info and makes buying more stuff as easy as one single click. Even if someone chooses to pay with PayPal or Apple Pay!
Other tools fake it, and say you can do an upsell. But their “upsell” is just a whole new order form, where customers have to re-enter all their information over again. All that does is destroy your conversions and cost you a ton of missed sales.
If you want to grow your business, make it easy for customers to buy, and buy more. It does not get any easier than one click!
So when I say “upsell”, I want you thinking “One Click Upsell”. Don’t settle for anything less!
What is an Order Bump?
One of the main differences between an order bump and an upsell is that an order bump is shown right before the person buys, but an upsell is shown right after someone buys.
On SamCart, order bumps are displayed after someone enters all their info, but right before placing their order. Each bump has a simple checkbox, that allows customers to easily add that item to their order before buying.
I like to think of order bumps as the candy bars right by the grocery store’s checkout line. So as you’re waiting in line and as the cashier is ringing up your groceries, you see a candy bar with your name on it. You grab it, and you toss it onto the conveyor belt.
Order Bumps are impulse purchases. They work best when they’re cheap, provide obvious benefits. You don’t need to say much to sell a KitKat!
That’s what an order bump should be for your business. Anything you sell as an Order Bump shouldn’t be super expensive, but should be more of an impulse buy for your customer.
How to Price An Order Bump
When you look at an order bump, the first thing you notice is how short they are. There’s not a lot of room to sell anything! You only have 2-3 sentences to Get someone’s attention, and convince them to add this to their order.
So whatever you offer there has to be a no-brainer for your customer. Which means picking the right price makes all the difference.
If you’re selling a $50 product, you should never have a $500 order bump. Instead, try an order bump in the $25 price range to maximize conversions.
But just because order bumps are usually cheaper than your main offer, don’t let that make you think they aren’t effective. SamCart’s database shows us that order bumps generally convert anywhere between 30-40%.
That means for every 10 customers you get, 3 or 4 of them are adding additional products before buying! Which puts more money in your pocket, without needing a drop of extra traffic.
What is a One Click Upsell?
Now let’s talk about upsells. Of all the powerful features SamCart puts in your toolbox, this one stands alone. One click upsells have the power to change your business overnight.
A one click upsell is an offer that’s presented to your customer immediately after they place an order. Order bumps are shown right before someone places their order, upsells are shown right after.
SamCart keeps your customer’s payment information on file. Right after someone places an order, you can take them to an upsell page where they can learn about an additional product or service, and buy with just one single click!
You can take customers through multiple upsells and downsells. This process works for any type of product, and is even fully compatible for customers who pay with PayPal or Apple Pay!
You don’t have to be a marketing genius to see that cutting out the extra steps, like making your customer re-enter their information, will drastically increase the likelihood that your customer will buy what you put in front of them.
How to Price A One Click Upsell
Unlike order bumps, upsells give you a lot more real estate to actually make a pitch. You’re not constrained to just 2-3 sentences like with an order bump.
You have a full page to sell this new offer. So take the opportunity to present your new offer, gave benefits, overcome objections, and add proof on your upsell page. Because the upside to strong one click upsells is enormous. Here’s why…
Upsells can be priced significantly higher than order bumps. In fact, the best performing upsells we’ve seen here on SamCart are usually priced 2-3x higher than their initial offers. This opportunity presents itself for two main reasons.
#1: You can give an in-depth sales pitch on an upsell page.
#2: The customer is already in “buying mode”.
“Buying Mode” is still patent pending. But with a quick combination of upsells and downsells, it is easy to double (or even triple!) what your average customer is worth!
The Big Opportunity
In terms of conversion numbers, generally, a good benchmark to shoot for is around 20%. So if 2 of 10 customers are also buying your upsell, then you’re doing something right!
And to see just how powerful this is, let’s look at this in real numbers…
If 100 customers buy your $50 product, congrats! You’ve made $5,000. Now add in a $25 order bump, that 30% of your customers buy. That adds an extra $750 in pure profit.
Then, toss in on a single upsell, priced at $100, that 20% of customers also buy. That’s another $2,000 in revenue, without needing a single extra customer!
With pretty average conversions numbers, you’ve just increased your sales by 55%! Imagine what that can do to your profits? Imagine what that could mean for the ROI of your ad campaigns? Imagine how big your next sale could be with some of these small tweaks?
You should be starting to see how powerful having both an upsell, and an order bump can be for your business.
Now let’s quickly take a look at a few examples of some upsells.
Order Bumps and Upsells Made Easy
These two features are the reason we created SamCart in the first place. We knew that we need a simple, non-techy way of giving our customers opportunities to buy more stuff. These are the features that are helping SamCart sellers dominate their markets, scale up their advertising campaigns, and hit new sales goals all the time.
If you want to quickly add bumps and upsells to your own checkout flow, then head over to SamCart.com today and grab your free demo. If you qualify, you can talk with a real member of our team, and get your questions answered about how SamCart can help you.
You’ll see all the powerful checkout features that multiply your sales, the beautiful pre-designed templates that help launch your products faster than ever, and the simple platform that makes running your business simple.
And if you’re ready to add these two features to your ecommerce toolbox, head over to the SamCart Homepage and get started for free! See why over 15,000 businesses trust their Ecommerce to SamCart…having sold more than $1.7 Billion of their own courses, ebooks, memberships, and more.