How to Create a Winning Sales Page

August 27, 2021

Create a Winning Sales Page with Five Simple Parts

You did it! You’ve taken an idea for a great product, service, eBook, or course and created something valuable. It’s taken some time, but you’re finally ready to showcase your hard work, and start making sales.  There’s just one last step to getting your product out to the masses: creating the perfect sales page that gets people ready to click that “buy” button.’ve never created a web page before. Knowing how to create a winning sales page is just as important as what you're selling on that page.   Where do you even begin?  

Sale Page Looks Great on All Devices

Determine Your Page’s Jobs

Your sales page has one ultimate goal: to sell your product. To accomplish that goal, it will have a few different jobs that it needs to do well. This is especially true if you’re ditching funnels completely and creating a single sales page. In that case, this page may be your only chance to really show off your product.  Before you build your page, we recommend writing down its jobs. This will help keep you focused on what to include on your page when it comes time to start laying it out.   Five common jobs your winning sales page should have

  1. - Building trust with your customers
  3. - Proving your product’s value
  5. - Explaining how the product or service works
  7. - Showing off how your product stands out from the competition
  9. - Introducing you as a credible expert

How to Create a Winning Sales Page

Once you know what your page needs to do, it’s time to create a layout that will work for you. There are many sections you can add to buff up your page, but in many cases, less is more.   In the vast majority of cases, a solid sales page will have these five key sections:

1. Hero

Your hero section has four main parts: A headline that introduces the key benefit of your product, a short paragraph that reinforces the value proposition, eye-catching imagery or video that showcases your product, and a call-to-action.   This is not the section to go into a detailed explanation of your product, so keep it short and to the point. However, this is a great place to set the tone of your page, and show off your personality with creative content and branded visuals. The main goal of this section is to grab attention; get people interested, and prompt them to move onto the next step.

2. Key Benefits

Here’s where you can go into more detail about your product. How does it make your customers’ lives easier? What problem does it solve, and how? These are the things you want to show off. This can be listed with bullet points or side-by-side with visuals, but the main thing is to keep the focus on the customer and their needs. You’ll have time to talk about yourself later.

3. Social Proof

Social proof can be reviews from reputable websites, logos of well-known brands that use or recommend your product, or testimonials from satisfied customers. It validates your claim and reinforces your product's benefits. Plus, the more the social proof resonates with your target buyer personas, the more persuaded those buyers will be that your product or service is right for them.

4. About Me

This is where buyers get to learn more about you and what you do, and it’s a great time to show off your trustworthiness and personality. A solid “about me” section conveys who you are, your history, and your mission.   But remember, this section exists to form a connection between you and your customers, and encourage them to buy from you, not to tell your life’s story. So unless you’re selling a juggling course for kids, you may want to leave out the stories about your family and part-time juggling business, and instead keep it focused on your expertise and vision.

5. Conclusion

This is the section that brings it all together. If someone has gotten to this point, there’s a great chance that they’re interested in your product. Here’s where you can write a short headline and paragraph reminding customers about the value of your product. Restate your specific call-to-action from earlier that gets them excited to fill out that checkout form.  Consider the 80/20 rule, also known as the Pareto Principle: 80% of your visitors’ attention is going to be focused on only 20% of your page. This tends to be the sections on the very top (hero) and the very bottom (conclusion), so make sure that these two really shine!  

80/20 Rule

Utilize Page Templates

A page template is a pre-built layout that comes ready for you to customize. Some are like a blank canvas, while others have their own style that you can choose to keep, or change to match your branding. Many page builder tools provide at least a few base templates to get you started.  SamCart has a library of over 50 conversion-optimized templates to make sales pages look good on any device without ever touching a line of code. Not only does it help you get your product out into the world quickly, but it’s going to give your page a professional edge that looks good on any device. They include every section your page needs to do its job, and guide your customers to buy.  Ultimately, you’re the one who knows what layout and style works best for you. If something’s not working, you can always change it. Don’t be afraid to try out different layouts; get user feedback, and test them against each other.  Let’s recap those five parts of your winning sales page.

Sales Page Parts

1. Hero: headline, short paragraph on value proposition, eye-catching imagery or video, and a call-to-action

2. Key Benefits: How does it make your customers’ lives easier? What problem does it solve, and how?

3. Social Proof: Reviews from reputable websites, logos of well-known brands that use or recommend your product, or testimonials from satisfied customers

4. About Me: Show off your trustworthiness and personality...who you are, your history, and your mission

5. Conclusion: Short headline and paragraph reminding customers about the value of your product, restate your specific call-to-action

Apply your page's jobs where and how you see fit.  That’s it! It’s that easy.   But what if it’s not?  Maybe the words aren't coming out how you want them to, or you’re just not feeling your hero image or video. Maybe you know how to create a winning sales page, but you don’t have the time or energy to put into your page, especially after taking all that time and energy perfecting your products, services and courses.  If that’s the case, the SamCart Fiverr Marketplace has professionals ready to help you with anything you might need from copywriting, advertising, PDF creation for your digital downloads, graphic design and so much more. We know the power of collaboration, so don’t hesitate to check out the SamCart Fiverr Marketplace if you need some expert help.  If you want to see some winning sales pages in action, you can check out some other SamCart customers who have found huge success with their winning sales pages, like Author, Cara Stein and Web Designer, Remiah Trask. They’re both great success stories, and we have links to their sales pages which generate over $10,000 per month.  We recommend you bookmark this blog post regardless of where you are in your page-building journey, because it’s a great reference to keep nearby.

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How do I structure a compelling sales page?

To create a winning sales page, start with a strong headline that captures attention. Follow it with a clear and concise value proposition, addressing your audience's pain points. Include compelling visuals, customer testimonials, and a persuasive call-to-action. Break down information into easily digestible sections, and ensure your page is mobile-friendly for a seamless user experience.

What role does storytelling play in a successful sales page?

Storytelling is a powerful tool in crafting a winning sales page. Weave a narrative that resonates with your audience, highlighting the problem your product solves. Share success stories or case studies to build trust and credibility. Remember, a well-told story engages your audience emotionally, making your product or service more memorable and relatable.

How can I optimize my sales page for conversions?

To optimize your sales page for conversions, focus on a strong value proposition, use persuasive language, and ensure a clear call-to-action. Incorporate trust elements such as customer testimonials, money-back guarantees, and secure payment options. Regularly test different elements like headlines, images, and button placements to identify what resonates best with your audience and continuously refine for better results.

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