AI for eCommerce: How to Multiply Your Sales 2x+ using AI

AI: The buzzy fad of the moment, or a strategic partner in multiplying sales?

Honestly, it’s a bit of both. But when content creators and digital sellers leverage the wealth of AI tools on the market as part of a broader effective eCommerce strategy, they can work smarter - not harder - to multiply sales by staggering proportions.

We’re watching creators on the SamCart platform right now add 6+ figures to their bottom line by incorporating AI into their workflow.

Using AI for eCommerce isn’t as simple as plugging a prompt into ChatGPT and watching the magic happen, though.

We’ll show you how to effectively use all kinds of AI tools to double your AOV, ideate new products to sell, and optimize your email workflow to generate more sales within your existing customer base (while attracting new customers along the way).

AI for eCommerce: Opportunities and pitfalls

Many AI tools - at least, for now - are free. Those that do charge typically have a reason to by featuring more powerful capabilities that are worth the price of admission. Unlocking accessibility to no-cost or low-cost AI tools carves out a massive opportunity for anyone creating content or selling in the digital space, whether you’re a seasoned seller or a budding creator whose business is recently off the ground.

It takes a bit of finesse to get the most out of these AI tools, specifically text generators like ChatGPT. AI tools operate in a question-and-response format, so the output you’ll get is only as good as the prompts you feed it. It’s important to get as specific as possible with your prompts — tell it exactly what you need, who the audience is, and what the goal you want to achieve is. We’ll get into how to do so later on in this article.

With all of the opportunities AI presents, there are still a few pitfalls to be aware of before you dive headfirst into using these tools for everything in your eComm strategy. 

Visual AI, for example, still has a lot of maturing to do. Most AI-generated images look like major Photoshop fails, so you’re better off using stronger design tools.

You also shouldn’t just copy and paste what text AI tools like ChatGPT spit out. It’s pretty obvious when AI writes something versus when a human writes something, so you should use their suggestions as a launch pad for idea generation versus plugging and playing with their exact wording.

Now that we know where AI’s opportunities and weaknesses lie, let’s jump into how to use these tools to increase profit, multiply sales, and grow your bottom line.

3 Strategies to 2x Profit Using AI

Double Your AOV

We’ll keep it short and sweet: One-product businesses are not the way to scale. In order to multiply sales, you need to create additional products.

Some of the best companies in the world use tools like order bumps to increase their average order value per customer. Take Apple, for example:

You buy an iPad.
Then, you buy more storage for that iPad.
What good is an iPad if you don’t have the Apple Pencil to draw with?
The Magic Keyboard is a must.
Apple Care? Need that.

Now, Apple has order-bumped a single-product sale to a multi-product revenue driver.

We’ve enabled SamCart users to do the same: Create order bumps that prompt customers to add more to their order. Even adding a single order bump option increases AOV by 31%.

Order bumps can be anything that makes sense for your business and your customer base. The anatomy of a great order bump starts with creating additional products or content beyond your base offering, such as:

• Downloads
• Audiobooks
• Transcripts
• Services
• Memberships
• Courses
• Strategy calls
• Templates

Pair each order bump with a succinct 2-3 sentence description and a good lookin’ image, and you’re ready to present order bumps within your checkout flow.

So now you’re probably wondering: How can I use AI to create more order bumps? You can create prompts and apply them to every single product or service you sell. For example:

“Create a list of 10 benefits why parents should be doing yoga exercises at home.”
“Write 15 reasons why someone isn’t improving their golf swing.”

You can take the ideas AI presents you and turn them into different content pieces which, in turn, become your order bumps. Then, when you’re ready to add them into your checkout flow, you can prompt AI to:

‍"Write a two sentence sales pitch for (product) that does (benefit) and write it for (audience).”

Generate Endless Product Ideas

Order bumps are great, but you’re going to attract and retain more customers with your key product offerings. AI can play a massive role in idea generation.

Consider your target audience and the questions or concerns they may have, then turn those into prompts for ChatGPT or other AI tools:

“Show me the top 50 questions people ask when they want to begin selling on Etsy.”‍

‍“What are the top 25 searches for entrepreneurship on Google?”

You can even prompt AI to show you the top YouTube videos for your particular niche or industry.

From there, you can begin pulling threads from the most viable ideas and turn them into a full-fledged product. AI can even help you generate ideas for marketing said new product, like copy for ads, scripts for videos, and email templates.

There are other AI tools you can leverage to bring these new products to market. Dropdeck, for example, turns content into stunning slide decks. You can take video clips, images, and written content, drop them into Dropdeck, and create an asynchronous course in no time to start selling.

Otter.ai can turn podcast interviews, video clips, and client calls into text that you can turn into audiobooks, templates, or other written content. Murf.ai does the opposite, turning text into voice that you can use to create audiobooks, strategy calls, and other audio-based content.

The possibilities for new products and services are endless when you start with using AI as an idea generator, but remember: We’re not copying and pasting directly from AI. It’s a launchpad to greatness, not the word of truth.

Optimize backend sales with the “yes” email

You can multiply sales without even selling a single product. No, we’re not lying. We’ve done it ourselves at SamCart and have watched countless others do so, too.

All you have to do is get your customers to say “yes”.

Yes to switching from monthly to annual billing.
Yes to moving up into the next membership tier.
Yes to buying the next-step product, service, or coaching offering.
Yes to joining your subscription model.

You can prompt AI to help you write a three paragraph email to an existing customer offering this incentive, discount, or deal. With each paragraph, you have a separate email to create in your backend sales workflow:

1. Initial offer: Give them a first chance to act. Make it as easy as possible for them to click a button or reply back to your email with their consent. You can do all the work for them on the backend.
2. Second reminder: Set a time limit - act now! Lead with all the benefits they’ll receive from taking this next action.
3. Last chance: Seed FOMO. If you don’t take action, here’s what you could miss out on! 

The beauty of using AI for these email prompts is that you can tailor them to different audiences, use cases, and products.

Leverage AI on SamCart

It’s one thing to read about the actionable steps you can take to employ AI in your eComm business strategy. It’s another thing to put these steps in motion.

SamCart enables you to create, host, and sell all of your products on one, user-friendly platform. Pair that with our powerful checkout solutions, conversion-boosting features, and rich analytics, and you’re cooking with gas.

Don’t take our word for it, though — see the power of SamCart for yourself with a free 7-day trial. 

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