As data driven marketers we are always testing. Today we’d like to expand on one of the things our tests have proven that without a doubt, are costing you sales. We talk a lot about the concept of “cart abandonment” and why it hurts your sales, so we thought today we would take a minute to slow down and examine what exactly that is and why it matters to savvy internet marketers.
We’ll take a look at a few good checkout pages and a few bad checkout pages. And finally, we’ll show you how you can reduce abandonment from your shopping cart and and increase your sales ASAP!
Check out our video below, and keep reading to see how easy it is to pull 20% more conversions out of the shopping cart traffic you already have!
What is Shopping Cart Abandonment?
This term gets thrown around a lot, but we think it is worthwhile to do a quick refresher on shopping cart abandonment and what exactly we mean when we talk about it. Shopping cart abandonment is what happens on the final stretch of a purchase when a user is in your checkout process and fail to complete the transaction.
This can happen for a variety of reasons stretching from promotional codes not working, to distracting navigation and competing offers in the header and footer of the checkout pages.
Normal Web Page
A normal web page will have a variety of navigation, a good mix of media and text and generally be a diverse environment for a user to find what they are looking for.
Our homepage for example gives users plenty of options for navigation and content without being overwhelming.
However, when you are talking about shopping carts and checkout pages, this is not ideal, it gives users too many ways to get distracted, have second thoughts etc.
Bad Shopping Cart
If you take a look at this shopping cart, we have highlighted the actual checkout content in blue, and the non-checkout content in red.
You’ll notice that about three quarters of this page serve not purpose in getting users closer to a checkout, and if anything, will distract them and get them to keep shopping.
Unfortunately, when people are shopping, they also will want to compare and may find a better deal, or a different vendor than the one who they were already so close to purchasing from.
Keep reading for an example of a watertight checkout page (ours) and what you can do to increase your conversions in one simple step!
Watertight Shopping Cart
The shopping cart below is one of our templates that we are proud of.
You will notice it has no distractions or offsite links anywhere on the page to distract or slow down shoppers, and it’s a linear path straight through to a conversion.
With years of online marketing under our belts, we are putting everything we’ve learned into play to help SamCart users do what we do, and beat industry average checkout rates by 20%.
It’s as easy as implementing a shopping cart that follows the best practices laid out here and in the video, and will pay off quickly and visibly for you.
- Minimize Navigation: Reduce distractions, competing offers etc. to focus your users and keep them excited.
- Clean Design: Your landing page should be clean, simple and straight to the point to close the sale.
- Linear Path: Your page should be a straight path from entry to placing the order, let momentum carry your visitors through.
We know everyone is excited to get started optimizing and bringing in more sales, so stay tuned as we make SamCart better and better.
Try SamCart Free Today
Open your Samcart account today, and take advantage of this brand new tool, while also getting instant access to all of SamCart’s other conversion boosting features.
Head over to SamCart.com to start your 14-day free trial now! And see why thousands of other business owners are switching to SamCart.
We love to hear your feedback, so comment below to let us know what you are currently doing to reduce cart abandonment, and share any insights of your own. We love to talk marketing!